Manager / Assistant Manager / Digital Marketing

MANDAI RESORTS PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading resort company in Singapore is seeking a dynamic Digital Marketing Manager / Assistant Manager to execute innovative marketing strategies. The role involves driving traffic and bookings by enhancing brand awareness through SEO, social media, and content marketing. Candidates should have a degree in Marketing or a related field and 4 to 6 years of relevant experience in the hospitality industry. Strong analytical skills and creativity are essential for this role.

Qualifications

• Minimum of 4 to 6 years of experience in digital marketing, preferably in hospitality.
• Proven track record in managing successful digital marketing campaigns.
• Strong understanding of PPC and online advertising strategies.

Responsibilities

• Develop and execute digital marketing strategies to strengthen brand presence.
• Formulate strategies for SEO, SEM, email marketing, and social media.
• Measure digital marketing performance and suggest actionable insights.
• Stay updated on online marketing trends and travel industry insights.

Skills

Creativity

Analytical skills

SEO knowledge

Communication skills

Problem-solving

Social media marketing

Email marketing

Content creation

Education

Degree or Diploma in Marketing, Communications, Business Administration

Job description

Main Duties and Responsibilities

We are seeking a dynamic and innovative Digital Marketing Manager / Assistant Manager to join the team for the Mandai Rainforest Resorts by Banyan Tree. Possessing a high degree of creativity and analytical skills, the incumbent will be responsible for developing and executing digital marketing strategies to strengthen our brand presence and further our growth trajectory.

Key Responsibilities

• Working with the Director of Sales and Marketing, the incumbent will formulate strategies to build a lasting digital connection with consumers, drive traffic & bookings, and strengthen our brand awareness. In performing this role, the incumbent will develop strategies for SEO, SEM, email marketing, social media, content marketing and online advertising.
• The Digital Marketing Manager / Assistant Manager will help grow and strengthen the Resort’s brand awareness through various initiatives such as leveraging on social media channels, online advertisements and other promotional materials. This includes content creation, social media marketing, and email marketing.
• As part of growing our Brand presence, the incumbent will be responsible for measuring our digital marketing performance. The Digital Marketing Manager / Assistant Manager will also provide regular reports on such performances and importantly suggest strategic interventions and actionable insights.
• The Digital Marketing Manager / Assistant Manager also needs to be up-to-date on online marketing trends and be aware of market trends in the travel industry.

Job Requirements

• Degree or Diploma in Marketing, Communications, Business Administration or a related field.
• Minimum 4 to 6 years’ experience in a similar capacity, preferably in the hospitality industry. This includes a proven track record of managing successful digital marketing campaigns.
• Creative thinker with excellent problem-solving abilities, coupled with strong interpersonal, communication and organizational skills.
• Displays a solid understanding of SEO, SEM, PPC, social media, email marketing and content marketing.
• Able to handle matters independently, and able to exercise self-motivation to complete projects.