Manager Applications Development

BreadTalk Group Pte Ltd; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading F&B company in Singapore is seeking an Application Manager to oversee their Loyalty app ecosystem and drive customer engagement. This role requires 5+ years of experience in managing loyalty platforms or CRM applications and involves task management from development to deployment. Candidates should be adept in SDLC and possess strong skills in stakeholder communication and data strategy. Familiarity with AWS infrastructure is a plus. Competitive salary and opportunities for career advancement are offered.

Qualifications

• 5+ years managing loyalty platforms or CRM applications in a digitally driven environment.
• Strong understanding of SDLC, Agile/Waterfall methodologies.
• Deep experience with rewards ecosystems and loyalty app UX flows.

Responsibilities

• Develop and execute application roadmaps aligned with business needs.
• Lead end-to-end App Roadmaps including requirements gathering and deployment.
• Manage project scope, timelines, and stakeholder expectations.

Skills

Managing loyalty platforms or CRM applications

Strong understanding of SDLC

Experience with rewards ecosystems

Familiarity with AWS infrastructure

Working knowledge of ETL pipelines

Cross-functional stakeholder communication

Tools

Power Platform

MuleSoft

Job description

Role Overview

We are seeking a strategic and hands‑on Application Manager to oversee BreadTalk Group’s Loyalty app ecosystem, data synchronization and customer engagement infrastructure. This role involves leading application development, implementation, integration, enhancement, and support activities, while managing internal teams, vendors, and stakeholders to deliver scalable and reliable digital solutions.

Key Responsibilities

• Develop and execute application roadmaps aligned with business needs and digital transformation goals.
• Lead end‑to‑end App Roadmaps including requirements gathering, UI/UX design, app development, UAT, deployment, and post‑go‑live support.
• Manage project scope, timelines, risks, budgets, and stakeholder expectations, ensuring timely and quality delivery of developments.
• Work closely with internal stakeholders such as IT and Business units to understand their needs and translate them into viable, scalable technical solutions for smoother work processes.
• Oversee change request, bug fixes, and deployment timeline to minimize any potential disruption to the business operation.
• Drive continuous improvement plans by evaluating user feedback, analyzing market trends, and implementing enhancements to improve application usability and performance.
• Ensure application complies to all regulatory policies and data protection measures.
• Maintain technical documentation and system records, supporting internal audits, risk assessments, and regulatory compliance.

Qualifications & Skills

• 5+ years managing loyalty platforms or CRM applications in a digitally driven, multi‑brand environment.
• Strong understanding of SDLC, Agile/Waterfall methodologies, and DevOps practices.
• Deep experience with rewards ecosystems, voucher management, campaign mechanics, and loyalty app UX flows.
• Familiarity with AWS infrastructure (EC2, RDS, S3) and data environments supporting app or CRM delivery.
• Working knowledge of ETL pipelines, analytics dashboards, and data schema design to support campaign KPIs.
• Experienced with regulatory compliance frameworks and pre‑launch stability testing.
• Adept at communicating with cross‑functional stakeholders across IT and external vendors.

Preferred Skills & Certifications:

• Experience in data warehousing and security.
• Strong interpersonal and stakeholder management skills.
• Ability to balance strategic oversight with technical detail and execution.
• Experience with low‑code/no‑code platforms or middleware (e.g., Power Platform, OutSystems, MuleSoft) is a plus.
• Certifications in PMP, Agile/Scrum, ITIL, or relevant technologies will be advantageous.