Lifecycle Marketing Director

MICHAEL PAGE INTERNATIONAL PTE LTD; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

A leading telecommunications and digital services provider in Singapore is seeking a seasoned marketing leader to drive AI-powered marketing transformation. This role involves managing consumer engagement strategies to reduce churn and enhance profitability. Ideal candidates will have a Bachelor's degree in Business or Marketing, experience in lifecycle marketing, and strong leadership skills. An attractive salary package and performance bonuses await the right candidate.

Benefits

Attractive base salary aligned with senior leadership roles

Annual performance bonus

Opportunities for leadership development

Exposure to AI-driven marketing innovation

Cross-functional collaboration

Qualifications

• Experience in lifecycle marketing, churn management, and customer analytics in large corporations/MNCs.
• Proven leadership abilities and strong interpersonal skills.
• Strong leadership, stakeholder management, creativity, and analytical skills required.

Responsibilities

• Drive consumer base management strategies to reduce churn and improve ARPU.
• Conceptualize and execute innovative lifecycle marketing strategies.
• Integrate AI for hyper-personalization and segmentation.
• Monitor market trends and analyze competitor strategies.
• Implement and manage effective customer engagement campaigns.
• Track customer data and report on campaign effectiveness.
• Build a high-performance marketing team.

Skills

Marketing strategy

Customer journey design

Loyalty programs

Digital channels

Telco data analytics

Leadership

Stakeholder management

Creativity

Analytical thinking

Strong communication

Education

Bachelor's in Business/Marketing/Finance

Job description

• Drive AI-powered marketing transformation at a leading regional brand.
• Lead high-impact strategies shaping customer engagement and business growth.

About Our Client

Our client is a leading regional telecommunications and digital services provider, serving millions of consumers with cutting-edge mobile, broadband, and entertainment solutions. The organization is recognized for driving innovation in connectivity and customer experience, leveraging advanced technologies like AI to transform marketing and engagement strategies.

Job Description

• Consumer Base Management: Reduce churn, improve ARPU, and achieve upsell targets through strategic lifecycle management.
• Lifecycle Marketing Strategies: Conceptualize and execute retention and loyalty initiatives.
• AI-Enabled Marketing Transformation: Integrate AI for hyper-personalization, segmentation, and real-time decisioning.
• Market Monitoring: Stay updated on market trends and competitor strategies to maintain relevance.
• Innovative Campaigns: Implement hyper-personalization, contextual targeting, and automation.
• Customer Analysis & Reporting: Own customer data, track campaign effectiveness, and report weekly.
• Team Development: Build and manage a high-performance team.
• Campaign Execution: Manage targeting, segmentation, and streamline communications.

The Successful Applicant

• Education: Bachelor's in Business/Marketing/Finance;
• Experience: Large corporation/MNC experience in lifecycle marketing, churn management, and customer analytics.
• Technical Skills: Marketing strategy, customer journey design, loyalty programs, digital channels, and Telco data analytics.
• Soft Skills: Leadership, stakeholder management, creativity, analytical thinking, and strong communication.

What's on Offer

• Attractive base salary aligned with senior leadership roles in marketing, plus annual performance bonus.
• Opportunities for leadership development, exposure to AI-driven marketing innovation, and cross-functional collaboration.
• Work on high-impact strategies for one of Asia's largest consumer businesses, shaping customer engagement at scale.