Lifecycle Marketing Associate

Singtel Group; Singapore; On-site; SGD 30,000 - 40,000; Full time

Job summary

A leading telecommunications company in Singapore seeks a Graduate Industry Trainee (Lifecycle & AI Marketing) to support lifecycle marketing strategies. This role involves working on customer strategy and data-driven campaigns while impacting customer retention and value using AI-powered tools. Candidates should possess a degree in a related field. Apply now to unlock new opportunities and accelerate your growth with this dynamic team.

Responsibilities

• Support the design and execution of lifecycle marketing strategies.
• Assist in developing customer lifecycle marketing and upsell strategies.
• Monitor industry developments and customer trends.
• Run targeted and personalized engagement campaigns.
• Support tracking of campaign performance and customer behavior changes.

Skills

Communication

Data analysis

Marketing strategy

AI/ML tools

Education

Degree in Business Studies, Administration, Management, Marketing, Communications, e-commerce or equivalent

Job description

At Singtel, webelieve in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers. We strive to ensure all our people practices are non-discriminatory and provide a fair, performance-based work culture that is diverse, inclusive and collaborative.

Join us and experience what it’s like to be with an Employer of Choice*. Together, let’s create a brighter digital future for all. *Awarded at the HR Fest Awards 2020.

Be a Part of Something BIG!

As a Graduate Industry Trainee (Lifecycle & AI Marketing), you will support the design, execution, and optimization of lifecycle marketing strategies for Singtel’s Consumer Business. This role blends customer strategy, data-driven campaign execution, and AI-powered personalization, working closely with marketing, analytics, and product teams.

You will gain hands-on experience in developing marketing strategies, analyzing customer behavior, and using modern AI/ML tools to drive revenue uplift, customer retention, and enhanced customer value.

Make an Impact by

1. Supporting Conceptualization of Lifecycle Marketing Strategies

• Assist in developing customer lifecycle marketing and upsell strategies.
• Translate strategies into actionable campaign plans that drive upgrades, cross-sell, and retention.
• Contribute to business cases and performance forecasts for new lifecycle initiatives.

2. Market Monitoring & Insights Development

• Track industry developments, competitor activities, and emerging customer trends to inform marketing decisions.
• Support analysis of customer insights to refine messaging, improve channel mix, and strengthen customer value proposition.
• Conduct ongoing competitive research to maintain relevance in a fast-moving telco market.

3. Executing Data-Driven Campaigns & AI-Powered Personalization

• Work with cross-functional teams to run highly targeted, automated, and personalized engagement campaigns.
• Participate in evaluating new digital and CVM initiatives, including AI transformation programmes.
• Leverage:
• AI-driven propensity models
• Contextual segmentation and real-time triggers
• Marketing automation platform

4. Supporting End-to-End Campaign Strategy & Delivery

• Coordinate with cross-functional teams (Marketing, Product, Analytics, MarTech) to implement campaign strategies.
• Assist with campaign calendar planning, segmentation, targeting, and message testing.

5. Conducting Customer Base Analysis & Performance Reporting

• Support tracking and reporting of campaign performance, uplift analysis, and customer behavior changes.
• Prepare dashboards and insights that guide continuous optimization.
• Evaluate conversion, revenue impact, and customer engagement metrics.

Skills for Success

• Degree in Business Studies, Administration, Management, Marketing, Communications, e-commerce or equivalent

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!