Key Accounts Manager (FMCG)

STAFFELLA RECRUITMENT AGENCY; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic recruitment firm in Singapore is seeking an energetic Key Account Manager to drive performance in the fast-paced FMCG industry. This role focuses on managing key retail accounts and developing strategic partnerships. The ideal candidate will excel in negotiation, strategic planning, and data analysis, ensuring client satisfaction and business growth. Join a passionate team dedicated to delivering strong commercial outcomes and meaningful impact in the market.

Benefits

Passionate, fast-moving team

Opportunity for meaningful business growth

Company values initiative and innovation

Qualifications

• Proven performer in Key Account Management or Sales within the FMCG industry.
• Skilled in negotiation and commercial strategy, with a track record of securing favorable business outcomes.
• Analytical and insights-driven, with the ability to translate complex data into clear, actionable business plans.
• Experienced in trade marketing, category management, and trade spend analysis.
• Confident communicator and relationship builder who thrives in collaborative environments.
• Self-driven, highly organized, and comfortable managing multiple priorities in a dynamic market.

Responsibilities

• Own and grow relationships with key accounts, acting as the primary point of contact.
• Drive revenue, market share, and product distribution by executing tailored sales strategies.
• Develop and implement customer-specific business plans using market data.
• Manage trade investments and promotional budgets effectively to maximize ROI.
• Lead flawless execution of promotions and in-store activities.
• Negotiate pricing, terms, and promotional support with retail partners.
• Partner with supply chain, marketing, and finance for smooth operations.
• Monitor market trends, analyze sales data, and provide actionable insights.
• Prepare and present account reviews to internal and external stakeholders.

Skills

Negotiation

Strategic Planning

Leadership

Microsoft Excel

Budget Management

FMCG

Investments

Supply Chain

Merchandising

Strategy

PowerPoint

Key Account Management

Pricing

Power BI

Strategic Partnerships

Trade Marketing

Tools

Power BI

Job description

Roles & Responsibilities

We are seeking an energetic and strategic Key Account Manager to join our growing team in the fast-paced FMCG industry. You’ll take charge of managing key retail and trade accounts, driving performance, and delivering strong commercial outcomes. If you thrive on data-driven decision-making, building strategic partnerships, and driving market share, this role is for you.

What You’ll Be Responsible For

• Account Leadership: Own and grow relationships with key accounts, acting as the primary point of contact to ensure client satisfaction and sustainable business growth.
• Sales Performance: Drive revenue, market share, and product distribution by executing tailored sales strategies aligned with commercial targets.
• Strategic Planning: Develop and implement customer-specific business plans using market data, category insights, and performance metrics.
• Budget Management: Manage trade investments and promotional budgets effectively to maximize ROI and campaign effectiveness.
• Promotion Execution: Lead flawless execution of promotions and in-store activities, collaborating with marketing and merchandising teams to drive consumer engagement.
• Negotiation & Deal-Making: Negotiate pricing, terms, and promotional support to secure win-win outcomes with retail partners.
• Cross-Functional Collaboration: Partner with supply chain, marketing, and finance to ensure smooth operations and aligned go-to-market execution.
• Insights & Reporting: Monitor market trends, analyze sales data, and provide actionable insights to refine strategy and enhance performance.
• Business Reviews: Prepare and present account reviews, business performance summaries, and forward plans to internal and external stakeholders.

Who You Are

• A proven performer in Key Account Management or Sales within the FMCG industry.
• Skilled in negotiation and commercial strategy, with a track record of securing favorable business outcomes.
• Analytical and insights-driven, with the ability to translate complex data into clear, actionable business plans.
• Experienced in trade marketing, category management, and trade spend analysis.
• A confident communicator and relationship builder who thrives in collaborative environments.
• Highly proficient in Microsoft Excel, PowerPoint, and tools such as Power BI or other data visualization platforms.
• Self-driven, highly organized, and comfortable managing multiple priorities in a dynamic market.

Why Join Us?

• Work with a passionate, fast-moving team in a high-impact FMCG environment.
• Take ownership of strategic accounts and drive meaningful business growth.
• Be part of a company that values initiative, innovation, and results.

We regret that only shortlisted candidates will be notified!

Tell employers what skills you have

• Negotiation
• Strategic Planning
• Leadership
• Microsoft Excel
• Budget Management
• FMCG
• Investments
• Supply Chain
• Merchandising
• Strategy
• PowerPoint
• Key Account Management
• Pricing
• Power BI
• Strategic Partnerships
• Trade Marketing