Head of Strategic Marketing

FESTO PRIVATE LIMITED; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading technology solutions provider is seeking a professional in Singapore to oversee the cluster strategy and enhance the sales organization through analytics. The role requires 5-7 years of experience, strong leadership skills, and an ability to implement effective sales strategies. Candidates will also manage customer data governance and lead the global Market Management network, contributing significantly to sales efficiency and effectiveness.

Qualifications

• 5-7 years of relevant experience in sales.
• Leadership experience with high performance motivation.
• Proven ability to use analytics to enhance sales.

Responsibilities

• Own the cluster strategy ensuring cooperation in sales channels.
• Further develop Marketing/Sales Analytics functions.
• Oversee governance of customer and contact data.

Skills

Leadership

Analytical skills

Sales strategy design

Marketing approaches

Transformational project support

Job description

Key Accountabilities

• Own the cluster strategy to ensure close cooperation between indirect and direct sales channels throughout the customer journey; align channel sizing and supporting structures with Festo’s growth and cost objectives.
• Further develop the Marketing/Sales Analytics function, focusing on leveraging analytics to support the sales organization, enhance business processes, and enable data-driven decision-making.
• Take responsibility for the cluster pricing function and its deliverables.
• Oversee governance of customer and contact data, ensuring their integration and availability within sales applications.
• Further develop and sustainably implement the Sales Operating Model (referenceorganization) to drive efficiency and harmonize sales approaches.
• Lead the global Market Management network.

Professional Knowledge and Experiences

• 5-7 years of relevant experience
• Leadership experience and ability to motivate and inspire high performance.
• Experience in designing, implementing, and monitoring sales strategies, including deriving strategic action areas and defining implementation initiatives.
• Strong analytical skills and proven success in using analytics to improve sales performance.
• Experience with marketing and sales approaches in a highly competitive environment.
• Experience in supporting organisational transformation projects is an advantage.