Head of Ecommerce

Castlery; Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

A leading furniture design company in Singapore is seeking a Head of Ecommerce to drive eCommerce revenue and marketing performance. The ideal candidate will have 10-15 years of ecommerce experience, strong commercial acumen, and a data-driven mindset. This role involves optimizing the onsite experience, managing marketing budgets, and collaborating across teams to ensure market success. Join us in creating better living experiences through thoughtful design and innovation.

Qualifications

• 10-15 years of experience in the ecommerce space, with a proven track record.
• Experienced marketer who combines performance, lifecycle, branding, and onsite experience.
• Strong commercial acumen and data-driven mindset.

Responsibilities

• Own the ecommerce revenue and marketing ROAS targets for the country.
• Manage the marketing budget for the country efficiently.
• Lead the onsite experience, optimizing product assortment and conversion rate.
• Develop and manage the commercial calendar and country-specific campaigns.
• Collaborate closely with insights, branding, and performance marketing teams.
• Develop deep knowledge of the local customer and their behaviors.

Skills

Ecommerce experience

Data-driven decision making

Marketing budget management

Cross-functional teamwork

Commercial acumen

Customer-centric mindset

Job description

We’re rethinking homes for how people really live, and we’re looking for a Head of Ecommerce to join us to help shape the future of living—one thoughtful detail at a time.

The Head of Ecommerce is responsible for driving eCommerce revenue and marketing performance across our key markets. This critical role leads the region’s eCommerce operations, marketing strategy, and commercial planning. Success in this role requires data-driven, customer-centric decision-making to meet and exceed business objectives.

What you’ll be doing:

• Business Performance Ownership: Own the ecommerce revenue and marketing ROAS targets for the country. Track, optimize, and report on key performance metrics to ensure the market is meeting commercial goals.
• Budget Management: Manage the marketing budget for the country efficiently, allocating resources toward the highest-performing channels and initiatives.
• Ecommerce Merchandising: Lead the onsite experience, optimizing product assortment, conversion rate, and average order value. Ensure the site is continuously evolving to meet customer needs and drive revenue.
• Commercial & Campaign Planning: Develop and manage the commercial calendar and country-specific campaigns in alignment with global brand objectives. Own CRM marketing execution for the market.
• Cross-Functional Coordination: Collaborate closely with insights, branding, performance marketing, and other regional/global teams to execute integrated plans that ensure market success.
• Customer-First Mindset: Develop deep knowledge of the local customer and their behaviors. Use data and insights to craft strategies that resonate and drive loyalty and growth.

What you need to succeed:

• 10-15 years of experience in the ecommerce space, with a proven track record in a fast-paced consumer-facing business
• An experienced marketer who thinks 360°—combining performance, lifecycle, branding, and onsite experience to deliver results
• Strong commercial acumen and data-driven mindset
• A collaborative leader who thrives on cross-functional teamwork and alignment
• Proactive and entrepreneurial, with the ability to take initiative and own the market P&L
• Experience managing large marketing budgets

Built for Real Life, Designed for What’s Next

At Castlery, we’ve spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change.

Now, we’re focused on what’s next: scaling with care, crafting better experiences, and growing a team that’s as intentional as our design philosophy.

If you believe that good homes create good lives, come build with us.