Head of Digital Growth

VTECH GLOBAL PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

A global technology company based in Singapore is seeking a commercially minded leader to drive digital growth and marketing technology. The ideal candidate will have at least 10 years of experience in digital growth and performance marketing within a high-growth environment. Responsibilities include developing global strategies, optimizing performance marketing campaigns, and managing marketing technology. This leadership role focuses on maximizing acquisition, engagement, and retention across channels.

Qualifications

• Minimum 10 years experience in digital growth, performance marketing, or martech leadership.
• Proven experience in a high-growth company environment.
• Expertise in paid media, social, programmatic, and affiliate marketing.

Responsibilities

• Develop and execute a global digital growth strategy.
• Own and optimize performance marketing campaigns.
• Lead and manage the marketing technology stack.

Skills

Digital growth strategy

Performance marketing

Leadership

Data-driven decision making

A/B testing

Tools

CRM systems

Marketing automation

Analytics platforms

Job description

We are seeking a data-driven, commercially minded leader to drive digital growth, marketing technology, and performance across channels. You will lead a cross-functional team and build scalable strategies that maximize acquisition, engagement, and retention in a high-growth company environment.

Key Responsibilities:

• Develop and execute a global digital growth strategy.
• Own and optimize performance marketing campaigns across paid search, social, programmatic, and affiliates.
• Lead and manage the marketing technology stack (CRM, automation, analytics, attribution).
• Ensure data quality, identity resolution, and personalized customer journeys.
• Optimize website and app funnels to improve conversion and engagement.
• Partner with Product, UX, and Data teams to test and iterate on digital experiences.
• Implement a test-and-learn framework for channels, messaging, and campaigns.
• Drive segmentation-based, personalized growth initiatives.
• Collaborate with cross-functional and regional teams to align strategies and campaigns.
• Build dashboards, attribution models, and reporting to guide decisions and measure ROI.

Requirements:

• Minimum 10 years of experience in digital growth, performance marketing, or martech leadership.
• Proven experience working in a high-growth company environment.
• Expertise in paid media, social, programmatic, and affiliate marketing.
• Hands-on experience with CRM, automation, CDP, and analytics platforms.
• Strong track record of optimizing digital funnels and improving conversion rates.
• Skilled in data-driven decision-making, A/B testing, and experimentation.
• Experience leading cross-functional teams across marketing, product, and analytics.
• Knowledge of attribution modeling, reporting, and KPI tracking.
• Ability to translate global strategies into scalable execution plans.
• Results-oriented, commercially minded, and focused on measurable digital growth.