Head of Customer Acquisition

DCS CARD CENTRE PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading financial services company is seeking a candidate with extensive experience in customer acquisition and retention strategies. The ideal candidate will have 6 to 8 years of experience in the banking/finance industry, including 4 years in a managerial role. Responsibilities include developing innovative onboarding applications and formulating sales strategies to enhance customer base and satisfaction. This role is based in Singapore and plays a crucial part in driving business growth.

Qualifications

• 6 to 8 years of experience in banking or finance industry.
• 4 years in a managerial position.
• Proven capability in motivating sales teams.

Responsibilities

• Develop omni-channel customer acquisition strategies.
• Implement frictionless onboarding applications.
• Formulate customer retention and anti-attrition strategies.

Skills

Customer acquisition strategies

Sales team management

Market understanding

Consumer behavior analysis

Job description

Responsibilities

• Formulate, develop and execute omni-channel customer acquisition strategies/ plans for DCS products and services to grow the respective targeted customer segments/ bases
• Explore, innovate and implement frictionless onboarding application for DCS products and services based on the advancement of technology and digitalization, ie virtual card issuance, instant/ same-day application status, digital/ e-signature.
• Formulate, develop and implement customer retention & anti-attrition strategies/ matrixes for DCS respective retail products and services, striking a balance between retaining quality valued customers vs collection of annual membership fee/ finance charges vs exiting no-value customers

Qualifications

• At least 6 to 8 years of experience in the banking / finance industry and at least 4 years in a managerial position
• Proven experience and record in managing and motivating sales teams and achieving results/ meeting targets
• Good understanding of the market environment, consumer behavior, product dynamics and financials of retail products and credit business