GTM Manager - AI, APJ

monday.com; Singapore; Hybrid; SGD 120,000 - 160,000; Full time

Job summary

A leading technology company in Singapore is seeking a Go-to-Market Manager for AI in the APJ region. This strategic, high-impact role involves shaping and scaling AI product initiatives by driving market strategies, translating technical insights into localized narratives, and equipping regional teams for success. Ideal candidates have 7-10 years in product marketing or AI consulting, strong collaboration skills, and a proven track record in SaaS environments. A hybrid work model is available, requiring 3 days in the office.

Qualifications

• 7-10 years’ experience in product marketing, GTM strategy, AI solution consulting or related roles.
• Demonstrated experience launching or scaling AI/ML products or automation platforms.
• Strong understanding of SaaS business models and enterprise sales motions.

Responsibilities

• Lead AI Go-to-Market Strategy for APJ markets.
• Drive Product-Market Fit for AI across APJ.
• Enable and equip regional GTM teams.
• Build industry-relevant AI plays and narratives.
• Provide thought leadership and evangelism for AI strategy.

Skills

Product marketing

AI solution consulting

Cross-functional collaboration

Analytical skills

Strong storytelling

Communication skills

Education

Bachelor’s degree in Business, Marketing, Engineering or a related field

Job description

The Go-to-Market Manager for AI in the APJ region will be responsible for shaping, launching, and scaling monday.com’s AI product portfolio across Asia-Pacific & Japan. This role is central to accelerating monday.com’s next phase of growth by ensuring our AI innovations are delivered to the right customers, with compelling narratives, and with region-specific execution that drives real adoption and value.

You’ll partner closely with the Head of GTM, Product & Industry – APJ, acting as the AI lead for all regional GTM motions. You will work cross-functionally with product, sales, marketing, customer success, enablement, and global GTM teams to translate AI capabilities into localised use cases, industry stories, and commercial outcomes.

This is a strategic, visible, and high-impact role for someone who understands AI products, SaaS GTM models, and the cultural and commercial nuances of APJ markets.

About The Role

1. Lead AI Go-to-Market Strategy for APJ

• Own regional AI GTM strategy and execution in partnership with the Head of GTM and global GTM AI teams.
• Build and execute growth plays that drive awareness, pipeline, and adoption of monday.com’s AI features and solutions.
• Develop frameworks and launch plans for new AI releases, ensuring seamless execution across APJ markets.
• Design and operationalise scalable, data-driven programs that support enterprise AI sales motions.

2. Drive Product–Market Fit for AI Across APJ

• Translate monday.com’s global AI capabilities into localised value propositions, use cases, and vertical-specific narratives.
• Gather structured customer insights around AI adoption, needs, and blockers–feeding these into global product teams to shape roadmap priorities.
• Partner with industry and product GTM leads to integrate AI into broader regional solution positioning.
• Support the Head of GTM in launching, positioning, and scaling AI product innovations across key industries and segments.

3. Enable and Equip Regional GTM Teams

• Develop and deliver high-quality AI enablement content, including playbooks, talk tracks, demo scripts, and competitive positioning.
• Conduct training and certification programs for sales, partners, and customer success teams to ensure strong AI capability in the field.
• Partner with Revenue Enablement to ensure consistent and impactful rollout of AI-related programs.
• Support key enterprise deals by building tailored AI narratives and co-selling with AEs/AMs when required.

4. Build Industry-Relevant AI Plays & Narratives

• Identify high-growth vertical opportunities where monday.com’s AI solutions can differentiate.
• Build industry-centric AI storylines, solution packs, assets, and activation campaigns.
• Collaborate with demand generation teams to launch AI campaigns tailored to APJ markets.
• Build lighthouse accounts and proof points demonstrating AI-driven transformation across industries.
• Track competitive AI landscape across APJ and distil implications for positioning, pricing, and GTM plays.
• Analyse regional AI adoption patterns to provide insights for forecasting, planning, and segmentation.
• Produce regular briefs for sales, product, and executive stakeholders on AI market trends.

6. Thought Leadership & Evangelism

• Represent monday.com’s AI strategy at regional customer events, executive briefings, partner engagements, and industry forums.
• Create and deliver compelling presentations, demos, and thought leadership assets tailored to APJ audiences.
• Help elevate monday.com’s brand as a leader in responsible, impactful workplace AI.

Your Experience & Skills

• 7–10 years’ experience in product marketing, GTM strategy, AI solution consulting, or related roles within B2B SaaS or technology.
• Demonstrated experience launching or scaling AI/ML products or automation platforms.
• Proven track record driving GTM execution across multiple APJ markets (Japan, ANZ, SEA, India).
• Strong understanding of SaaS business models, enterprise sales motions, and AI adoption patterns.
• Ability to translate complex AI capabilities into simple, compelling product stories.
• Comfortable working cross-functionally, influencing senior leaders, and driving alignment across global teams.
• Strong analytical, storytelling, and communication skills; executive presence.
• Bachelor’s degree in Business, Marketing, Engineering, or a related field (AI/ML experience or advanced degree is a plus).
• Please note that this is a hybrid position of 3 days/week in the office.

Apply to this job

We believe in equal opportunity.

At monday.com, we believe everyone should feel they belong - exactly as they are. We’re an equal opportunity employer, committed to an open, accessible, and inclusive workplace free from discrimination or harassment of any kind.

All qualified candidates will be considered for employment, regardless of race, color, religion, nationality, sexual orientation, gender identity, age, marital status, pregnancy, family or parental status, disability, veteran status, or any other characteristic protected by law.

If you need support or accommodation during the hiring process, we’re here to help.

Meet the GTM team

As we are doubling down on our multi-product strategy, we are forming a GTM (go-to-market) team for our more advanced products (CRM & Dev). The GTM Manager role is a significant part of the team. We are looking for a talented, experienced and all-around player who is eager to dive deep into multiple business areas to help develop and promote the product through the CRO organization and our client base.