Growth Marketing Architect: Lifecycle & Performance

Lendela; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading fintech company in Singapore is seeking a Growth Marketing Analyst (Lifecycle & Performance) to own end-to-end marketing initiatives. You'll drive activation and conversion through CRM channels, run structured experiments to optimize performance, and collaborate with cross-functional teams to deliver impactful marketing strategies. The ideal candidate combines creative thinking with analytical execution, eager to grow with the business.

Qualifications

• Experience in CRM, lifecycle, or growth marketing with measurable results.
• Structured and data-driven approach to prioritising work.
• Ability to bridge creativity with effective marketing execution.

Responsibilities

• Plan and execute lifecycle campaigns across various channels.
• Test messaging strategies to improve funnel performance.
• Build dashboards to monitor trends and inform decisions.
• Manage social media content across platforms.

Skills

CRM

Growth marketing

Data analysis

Creative writing

Social media management

Tools

Excel

CRM platforms

Looker Studio

Job description

A leading fintech company in Singapore is seeking a Growth Marketing Analyst (Lifecycle & Performance) to own end-to-end marketing initiatives. You'll drive activation and conversion through CRM channels, run structured experiments to optimize performance, and collaborate with cross-functional teams to deliver impactful marketing strategies. The ideal candidate combines creative thinking with analytical execution, eager to grow with the business.