Global Marketing Specialist, Campaigns

Razer; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading gaming company in Singapore is seeking a proactive Global Marketing Specialist (Campaigns) to drive co-marketing efforts with game publishers and manage global campaigns. This role focuses on supporting campaign execution, coordinating with cross-functional teams, and tracking performance metrics to ensure impactful marketing initiatives. Ideal candidates will have 1-3 years of marketing experience, strong organizational and communication skills, and a passion for gaming. Join a vibrant team and help enhance how gamers engage with their favorite titles.

Benefits

Accelerated growth opportunities

Inclusive workplace

Global team collaboration

Qualifications

• 1–3 years of marketing experience, ideally in campaign coordination.
• Excellent project management and organizational skills.
• Strong communication skills, able to work across time zones and functions.
• Basic understanding of marketing metrics and willingness to grow in campaign performance analysis.
• Passion for gaming and interest in digital platforms is a strong plus.

Responsibilities

• Support execution of co-marketing efforts with game publishers.
• Coordinate campaign planning materials and timelines.
• Work closely with Digital Marketing for campaign setup and monitoring.
• Collaborate with regional teams for campaign localization.
• Compile campaign results and assist in reporting focusing on KPIs.

Skills

Project management

Organization skills

Communication

Campaign coordination

Interest in gaming

Job description

Joining Razer

will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

We are looking for a proactive and detail-oriented Global Marketing Specialist (Campaigns) to support the execution of co-marketing efforts with top game publishers and help manage global campaigns that drive traffic, revenue, and brand impact. This role plays a key supporting function in executing high-impact activations across multiple regions, ensuring alignment with internal stakeholders and cross-functional teams including Digital, Brand, and Loyalty.

Campaign Execution Support

• Assist in implementing the global campaign calendar in partnership with game publishers and internal stakeholders.
• Coordinate campaign planning materials, creative asset requests, timelines, and go-live documentation.
• Support the Senior Regional Marketing Manager in identifying and managing co-marketing opportunities with publishing partners.

Cross-Functional Coordination

• Work closely with the Digital Marketing team to support campaign setup and performance monitoring across paid media channels.
• Liaise with Brand and Social teams to ensure consistency of messaging and on-brand execution across owned and earned media.
• Coordinate with the Loyalty team to integrate rewards or engagement mechanics into selected campaigns.

Regional Activation & Localisation

• Collaborate with regional marketing teams to support the localisation of global campaigns and ensure timely rollout in priority markets.
• Support compliance checks and cultural adaptations in asset deployment and messaging.

Performance Tracking & Reporting

• Help maintain campaign trackers and calendars.
• Compile campaign results and assist in post-mortem reports, focusing on KPIs like traffic, engagement, bonus uptake, and cost-efficiency.

Key Requirements

• 1–3 years of marketing experience, ideally in campaign coordination.
• Excellent project management and organizational skills.
• Strong communication skills, with the ability to work across time zones and functions.
• Basic understanding of marketing metrics and willingness to grow in campaign performance analysis.
• Passion for gaming and interest in digital platforms is a strong plus.

Pre-Requisites :

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

Are you game? At Razer, you’ll be at the forefront of the most exciting industry in the world: gaming. As gaming evolves, so does the ecosystem that powers it: hardware, software and services. Guided by our mission “For Gamers. By Gamers.”, we create cutting-edge products and experiences that define the ultimate gameplay. Staying true to our mission, we’re relentlessly pushing boundaries and leading the charge in AI for gaming, shaping the future of the industry. At Razer, you won’t just witness this evolution; you’ll help drive it. Joining Razer means being part of a global mission to bring gamers closer to the games they love. Whether you’re crafting the next generation of gaming gear or powering our global operations behind the scenes, you’ll take on meaningful work in a truly international, cross-cultural environment. The journey toward Being Phenomenal isn’t always easy, but gamers excel through teamwork, grit, and problem-solving. Our people are what make Razer exceptional. Together, we’ll take Razer to even greater heights.

Razer is proud to be certified a Great Place to Work in both the United States and Singapore, and recognized as a Singapore Top Employer by the Top Employer Institute, reflecting our commitment to making your journey here a rewarding one.

Equal Opportunity Employer

At Razer, we believe diverse teams build better ideas and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected by the laws of the countries we operate in. We also provide reasonable accommodations where needed — including for disability or religious practices — so every team member can perform and contribute at their best.