Global Marketing Manager

Two of a Kind; Singapore; On-site; SGD 120,000 - 150,000; Full time

Job summary

A leading contact lens brand in Singapore is seeking a Global Marketing Manager to lead the growth of their DTC products across Singapore and Southeast Asia. This full-time role demands a strategic, data-driven leader with 8-10 years of marketing experience, capable of building a high-performing marketing team while optimizing brand strategy and performance marketing. The position emphasizes both short-term growth and long-term brand equity and offers a collaborative and innovative environment.

Benefits

Opportunity to build a global DTC brand

High-impact leadership role

Collaborative culture

Qualifications

• 8-10 years of marketing experience, preferably in DTC brands.
• Experience managing regional and global markets.
• Strong analytical mindset and comfort with data.

Responsibilities

• Develop and execute growth strategies for DTC products.
• Lead brand strategy and oversee packaging redesign.
• Optimize digital acquisition channels.

Skills

Data-driven mindset

Leadership

Analytical skills

Marketing management

Job description

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Company Description

Two of a Kind is Singapore’s first direct-to-consumer contact lens brand, created specifically for asian eyes and trusted by customers around the world.

We’ve delivered millions of lenses (and counting!), bringing comfort, clarity, and confidence to eyes everywhere.

Our belief is simple - looking good, feeling confident, and seeing clearly shouldn’t come at a high price. That’s why we’re reimagining vision care: making high-quality contact lenses accessible, affordable, and designed to fit you perfectly giving the confidence to consumers worldwide.

If our mission resonates with you - if you’re passionate about making quality vision care more accessible and believe in what we’re building - we’d love for you to join our growing team. Together, let’s help the world see better, one pair of lenses at a time.

Role Description

This is a full-time on-site role based in Singapore. We are seeking a highly strategic and data-driven Global Marketing Manager to lead the growth of our Direct-to-Consumer (DTC) brand across Singapore, Thailand, and Global markets. This role is ideal for a hands-on leader who can scale three core products in Singapore, build a high-performing marketing team, and elevate our brand presence worldwide.

You will oversee everything from brand and performance marketing to packaging revamps, creative strategy and marketing initiatives for our sustainability campaign Project 2x2 - driving both short-term growth and long-term brand equity.

Key Responsibilities

Market & Growth Leadership

• Develop and execute growth strategies for three core DTC products across Singapore, Thailand, and Global markets.
• Analyze performance data and market insights to identify opportunities for scaling customer acquisition and retention.
• Should use data to make important decisions. Data driven mindset is crucial as we embark on next phase of growth
• Own key growth metrics such as CAC, ROAS, LTV, and conversion rates.

Brand Management

• Lead brand strategy and positioning to strengthen brand equity and global consistency.
• Oversee packaging redesign and visual identity to align with brand evolution and consumer preferences.
• Ensure all touch points - digital, physical, and experiential - deliver a cohesive brand experience.
• Hire, mentor, and structure a high-performing marketing team covering digital, content, design, and analytics functions.
• Set up marketing team across markets
• Foster a data-driven and creative culture focused on results, innovation, and continuous learning.

Performance Marketing

• Lead and optimize digital acquisition channels (paid social, search, programmatic, influencer, affiliate, and CRM).
• Partner with analytics teams to track and report performance against KPIs.
• Test, learn, and scale campaigns based on data insights to maximize ROI and growth efficiency.

Requirements

• 8-10 years of marketing experience, including leadership roles in Direct-to-Consumer (DTC) brands.
• Contact lens experience is a bonus
• Proven experience managing regional and global markets, especially Singapore and Southeast Asia.
• Strong analytical mindset - highly comfortable working with data, metrics, and performance dashboards.
• Experience leading or collaborating on brand development, packaging revamps, and creative execution.
• Strong leadership, communication, and project management skills.
• Strategic thinker who can move seamlessly between high-level vision and hands-on execution.

What We Offer

• Opportunity to build and scale a global DTC brand from Singapore.
• High-impact leadership role with autonomy and creative freedom.
• Collaborative, entrepreneurial culture that values innovation and results.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Consumer Goods