Global Brand and Business Development Manager

AGROCORP INTERNATIONAL PTE LTD; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading agri-food company in Singapore is seeking a Global Brand & Business Development Manager to drive strategic growth for their brand. This role is responsible for market expansion and innovation commercialization, integrating brand marketing with business development. The ideal candidate will have 5–10 years of related experience, a strong understanding of plant-based protein trends, and proven partnership management skills. This opportunity offers a chance to impact sustainable nutrition on a global scale.

Benefits

Opportunity for global growth

Collaborative environment with high autonomy

Career growth in a purpose-driven organization

Qualifications

• 5–10 years of experience in a similar role.
• Demonstrated experience in market expansion and partnership management.
• Strong understanding of plant-based protein trends.

Responsibilities

• Develop and implement Herbyvore’s global business expansion roadmap.
• Define and strengthen Herbyvore’s global brand positioning.
• Lead strategic partnerships with distributors and co-manufacturers.
• Partner with R&D teams to commercialize new innovations.
• Coordinate with supply chain and operations for launch execution.

Skills

Market expansion

Partnership management

Innovation commercialization

Analytical skills

Negotiation skills

Education

Bachelor’s or Master’s degree in Business, Marketing, Food Science, or related field

Job description

Global Brand & Business Development Manager

Division: Agrocorp | Herbyvore

Location: Singapore (Regional HQ)

Reports to: 북미 사업부장 – Herbyvore

About Agrocorp | Herbyvore

Agrocorp is a global agri-food leader advancings sustainable nutrition through innovation.

Our consumer and ingredient brand,Herbyvore, is redefining how the world consumes plant-based protein — creatingclean-label, functional, and deliciousproducts that meet modern consumer needs acrosshealth, wellness, and sustainability.

With a growing presence acrossAsia, the Middle East, and North America ბანკა Herbyvore integratesagricultural expertise, food technology, and culinary creativityto deliver next-generation plant-based protein solutions acrossB2C and B2Bsegments.

Role Purpose

TheGlobal Brand & Business Development Manager serves as astrategic growth driver for Herbyvore, integratingbrand marketing, commercial expansion, and innovation commercialization gemeinsam into a unified growth agenda.

This role combinesstrategic brand buildingwithhands‑on business development, leading market expansion, product launches, partnerships, and customer engagement across international markets. The successful candidate will connectconsumer insight, commercial strategy, and operational executionto accelerate global growth.

Key Responsibilities

1. Global Growth & Market Strategy

• Develop and implement Herbyvore’s global business expansion roadmap across key regions (Asia, Middle East, North America).
• Lead market prioritization and channel strategy for retail, foodservice, and B2B ingredient applications.
• Build go‑to‑market (GTM) frameworks including portfolio, pricing, distribution, and communication strategy.
• Evaluate new market opportunities and design commercial models that balance growth and profitability.
• Build business cases and financial models to support new market entries, partnerships, and product launches.

2. Brand & Marketing Leadership

• Define and strengthen Herbyvore’s global brand positioning, Kindern, and key communication platforms.
• Develop annual brand and marketing plans covering digital campaigns, PR, events, and trade activations.
• Craft brand storytelling aroundtaste, nutrition, and sustainabilityto elevate brand equity and awareness.
• Lead creative and content development in collaboration with team and external agencies.
• Establish clear KPIs (brand awareness, engagement, ROI) and monitor performance across markets.
• Build brand playbooks to ensure message consistency while enabling local adaptation.

3. Commercial Development & Partnerships

• Lead strategic partnerships with distributors, co‑manufacturers, and QSR or retail operators.
• Manage commercial negotiations, pricing structures, and joint business plans (JBP).
• Oversee channel expansion plans across B2B and B2C; drive revenue growth and customer satisfaction.
• Partner with finance and supply chain to optimize pricing, cost‑to‑serve, and margin management.
• Identify and pursue co‑branding or co‑development opportunities aligned with Herbyvore’s innovation platform.

4. Innovation Commercialization

• Partner with R&D and product teams to commercialize new innovations — from concept to market launch.
• Translate technical features into consumer‑facing claims and marketable value propositions.
• Lead launch readiness plans covering marketing, operations, and customer alignment.
• Develop customer feedback and insight loops to guide continuous product improvement.

5. Cross‑Functional & Operational Integration

• Coordinate with supply chain, finance, and operations to ensure flawless execution of launches and distribution.
• Monitor sales, brand, and market performance metrics; translate data into actionable growth strategies.
• Build internal business rhythms — forecasting, budget reviews, and performance tracking.
• Ensure compliance with export regulations, labeling, and certification requirements across markets.

Key Interfaces

• Internal: BU Head, Marketing, R&D, Supply Chain, Finance, Regulatory, Corporate Communications
• External: Distributors, Retailers, Co‑manufacturers, QSR Partners, Creative Agencies ocasião que

Qualifications & Experience

• Bachelor’s or Master’s degree in Business, Marketing, Food Science, or related field.
• 5–10 years of experience
• Demonstrated experience inmarket expansion, partnership management, and innovation commercialization.
• Strong understanding ofplant‑based protein trends, sustainability narratives, and health‑driven categories.
• Strong analytical, financial, and negotiation skills.
• Experience managing regional or global portfolios across multiple markets.

Language Requirements

• Fluency in English(both written and spoken).
• Proficiency in additional languages such asMandarin, Bahasa Indonesia, Thai, or Arabicpreferred, to support regional collaboration and customer engagement.
• Ability to communicate effectively across diverse cultural and market contexts.

Core Competencies

• Strategic brand building and storytelling
• Commercial acumen and partnership management
• Innovation mindset and cross‑functional leadership
• Data‑driven decision making
• Cultural adaptability and global perspective
• High accountability and executional excellence

What We Offer

• Opportunity to drive global growth for a next‑generation sustainable food brand.
• Exposure to cross‑regional markets, partners, and innovation projects.
• Collaborative, entrepreneurial environment with high autonomy and visibility.
• Career growth in a purpose‑driven organization shaping the future of food.