Game Community & Marketing Specialist

Life Game Pte Ltd; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A global gaming company in Singapore is seeking a Community Manager to enhance player engagement across platforms. The ideal candidate is an avid gamer with at least 2 years of experience in community management. Responsibilities include managing communities, organizing events, and analyzing player sentiment. Proficiency in English and Mandarin is required, along with digital marketing knowledge. This role offers a chance to shape vibrant player communities in a dynamic industry.

Qualifications

• At least 2 years of experience in game community management or social media.
• Strong proficiency in both English and Mandarin.
• Familiarity with integrating AI tools into workflows.

Responsibilities

• Manage community hub and external platforms like Discord and Facebook.
• Coordinate community events to foster player engagement.
• Provide regular reports on community performance and player sentiment.

Skills

Avid gamer

Community management

Social media expertise

Digital marketing knowledge

Multimedia skills

Education

Bachelor's degree in Communications, Marketing, or Digital Media

Tools

Canva

Photoshop

CapCut

Job description

About IM30

IM30 is a global gaming company on a mission to make time more interesting. Founded in 2015 by a group of passionate gamers, we’ve grown into an international team behind popular strategy titles like Last Shelter: Survival and Rise of Empires.

As we continue to expand globally, Singapore is becoming our new international headquarters. At IM30, we value action over talk, openness over hierarchy, and speed over perfection.

Role Overview

This role will be responsible for driving the growth, engagement, and overall health of our player communities across multiple platforms, including our proprietary in‑game community hub, Discord, Facebook, X/Twitter, and others. This role requires strong awareness of gaming, social media, and global cultural trends to ensure our communities remain active, engaging, and aligned with player interests.

Key Responsibilities

Community Management

• Manage our in‑game community hub, representing the project as its community manager and actively engaging with players.
• Oversee external communities (e.g., Discord) and social platforms (Facebook, Instagram, X/Twitter), including player engagement, content moderation, and enforcement of community guidelines.
• Build and maintain relationships with player creators, moderators, and volunteers (MODs), nurturing strong core player groups.
• Drive cross‑platform growth by ensuring consistent messaging and seamless content flow across Discord, Facebook, Twitter, and the in‑game community hub.

Events & Player Engagement

• Coordinate with cross‑functional teams to plan and execute in‑game and out‑of‑game community events (e.g., sign‑ins, UGC challenges, livestreams, giveaways) to drive participation and activity.
• Support KOL/streamer collaborations, including outreach, content delivery, and performance tracking (exposure, viewership, engagement).
• Content Creation & Marketing Support—Create and publish engaging multimedia content (posts, banners, memes, short videos) to foster community engagement and reach.
• Align community initiatives and content with product and marketing objectives to support overall business goals.

Analytics & Reporting

• Provide regular reports on community performance, player sentiment, and event outcomes, with actionable improvement suggestions.
• Utilize automation and AI tools to improve efficiency in content creation, feedback collection, and reporting.
• Perform ad‑hoc administrative and coordination tasks as required.

Qualifications & Requirements

• Avid gamer with a strong grasp of gaming culture and community dynamics.
• Experience: at least 2 years of experience in game community management, social media, App Store/Google Play game marketing or any related game operations.
• Education: Bachelor’s degree in Communications, Marketing, Digital Media, or a related discipline, or equivalent experience.
• Applied AI: Familiarity with integrating GPT‑based models, basic ML, or API‑based AI tools into internal workflows.
• Digital Marketing Knowledge: Familiarity with major platforms (Discord, Facebook, Twitter/X, TikTok, forums) and their best practices.
• Language: Strong proficiency in both English and Mandarin is required, as close collaboration with our China‑based teams involves frequent communication in Mandarin.
• Multimedia skills: basic multimedia skills, including image editing and short video creation, with expertise in tools such as Canva, Photoshop, and CapCut will be a plus.