Fintech Product Marketing Lead: BaaS & API Solutions

MatchMove Pay; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A fintech leader in Singapore is looking for an experienced digital marketer to drive awareness and growth of their API-first Banking-as-a-Service solutions. The ideal candidate has 5-8 years of experience in digital marketing and product marketing, strong skills in content creation, and proven ability in managing B2B marketing campaigns. Join us to shape the future of embedded finance in a dynamic and innovative culture.

Benefits

Continuous learning and development

Dynamic and innovative culture

Qualifications

• 5 to 8 years of digital marketing experience, preferably in fintech.
• Proven track record in executing successful marketing campaigns.
• Experience with A/B testing and data-driven optimization.

Responsibilities

• Develop and execute integrated digital marketing campaigns.
• Manage paid media campaigns across digital platforms.
• Create compelling content marketing strategies.

Skills

Digital marketing experience

Content creation and storytelling

Paid media management

Analytical mindset

Cross-functional collaboration

Tools

Google Analytics

CRM systems (Salesforce)

Marketing automation platforms (Eloqua, HubSpot, Marketo)

Job description

A fintech leader in Singapore is looking for an experienced digital marketer to drive awareness and growth of their API-first Banking-as-a-Service solutions. The ideal candidate has 5-8 years of experience in digital marketing and product marketing, strong skills in content creation, and proven ability in managing B2B marketing campaigns. Join us to shape the future of embedded finance in a dynamic and innovative culture.