Fintech Marketing Manager: GTM & Product Positioning

StraitsX; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading fintech company in Singapore seeks a Marketing Manager to drive adoption and shape product positioning for digital payment and stablecoin products. This role involves crafting narratives, launching features, and ensuring value propositions resonate with stakeholders. The ideal candidate has a Bachelor's degree, experience in product marketing within fintech, and strong communication skills. The position offers a dynamic environment and opportunities to collaborate across teams.

Qualifications

• Experience in product marketing, preferably in fintech, payments, or blockchain.
• Proven track record in developing and executing GTM strategies for B2B or API-driven products.
• Strong understanding of fintech, digital payments, or stablecoin-related products.

Responsibilities

• Develop and refine clear, differentiated product positioning and messaging for fintech offerings.
• Translate technical product capabilities into client-focused benefits for various target segments.
• Plan and execute GTM strategies for product launches, updates, and new features.

Skills

Product positioning

GTM strategies

Communication

Project management

Data-driven decision making

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

Job description

A leading fintech company in Singapore seeks a Marketing Manager to drive adoption and shape product positioning for digital payment and stablecoin products. This role involves crafting narratives, launching features, and ensuring value propositions resonate with stakeholders. The ideal candidate has a Bachelor's degree, experience in product marketing within fintech, and strong communication skills. The position offers a dynamic environment and opportunities to collaborate across teams.