Field Marketing Manager Singapore & Thailand

ByteDance; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading technology company is seeking a marketing professional in Singapore to develop and execute marketing plans for Singapore and Thailand. The ideal candidate will have over 5 years of experience, strong project management skills, and fluency in Mandarin. This role requires collaboration with various teams to drive brand awareness and generate leads. The company values creativity and seeks individuals who can think strategically and work independently in a fast-paced environment.

Qualifications

• At least 5 years of field marketing experience in Singapore & Thailand.
• Good project management and executional skills.
• High fluency in oral and written Mandarin required.

Responsibilities

• Develop and execute marketing plans for Singapore & Thailand.
• Collaborate closely with sales and partnership teams.
• Analyze campaign performance using data analytics tools.

Skills

Field marketing experience

Project management skills

Strategic thinking

Customer behavior understanding

Strong communication

Fluency in Mandarin

Job description

Location

Singapore

Team

Marketing & Communications

Employment Type

Regular

Job Code

A253976

Responsibilities

BytePlus is one of the newer Business Units formed to serve global enterprise customers with our leading technology solutions. As part of the BytePlus Team, you help enterprise customers build what's next for their business. Leveraging Bytedance's cutting‑edge intelligent technologies, we are devoted to developing innovative products and solutions to shape the future. We empower our clients to focus on what truly matters. Centering on inspiring innovativeness and excellence, we create life‑changing solutions that impact lives around the world. You can help us to achieve our mission.

Develop the marketing plan for Singapore & Thailand and execute marketing campaigns and strategies in the field, with the goal of promoting the brand, generating leads, and driving conversion for sales. The role requires close collaboration with stakeholders from regional and global teams.

• Develop and implement marketing plans and campaigns: Work with stakeholders across sales, product, partnership, and marketing to develop a marketing plan for Singapore & Thailand utilizing marketing research, customer insights, and market segment developments to build effective marketing strategies.
• Cross‑functional team collaboration: Collaborate closely with other functional teams, locally and globally, to define & deliver your marketing plan. Engage & maintain direct alignment with Sales and Partnership teams in terms of all pre/post event communications, and marketing‑driven campaigns and promotion strategies.
• Develop campaigns tailored to country/region: Create promotional materials, plan events or activations, and coordinate with local partners.
• Market insights: Stay on top of industry trends and competitor activities to develop effective campaigns and analyze data to gain insights into customer behavior, market dynamics, and other factors that can influence marketing strategies.
• Build relationships with vendors and local partners: Work closely with vendors, organizations, and other partners to build brand awareness and customer/prospect engagements. Organize joint promotions or events, co‑branding initiatives, or other collaborations.
• Manage events and on‑ground execution: Plan and execute events and activations, such as product launches, roundtables, workshops, webinars, and trade shows. Coordinate logistics, manage vendors, and ensure the event runs smoothly.
• Track and analyze campaign results: Use data analytics tools to measure the effectiveness of campaign performance and identify areas for improvement. Ensure that post‑campaign and post‑event reports are completed in a timely manner and monitor the progress of leads to close/won, working closely with sales to drive conversion.
• Reporting to management: Report on the success of country and regional marketing campaigns to the marketing leader, Singapore & Thailand sales leader, and senior management teams, providing insights and recommendations for future campaigns.

Overall, a successful candidate should have excellent communication skills, the ability to think strategically, and a strong understanding of customer behavior and market dynamics. You must also be able to work independently with the ability to manage and execute multiple projects simultaneously.

Qualifications

Minimum Qualifications

• At least 5 years or more of field marketing experience in Singapore & Thailand.
• Previous Paas/IaaS marketing or media and digital applications background preferred.
• Good project management and executional skills (ability to hit the ground running).
• Good understanding and proven ability to develop good marketing plan and deliver results.
• High fluency in oral and written Mandarin is required to collaborate closely with key stakeholders based in Mandarin‑speaking markets, where Mandarin is a primary working language.

Preferred Qualifications

• A self‑starter, strong problem solver, resilient, and extremely result‑oriented with an always‑can‑do attitude.
• Sound product knowledge of tech products.
• Exposure to GenAI solutions and other related fields.

Job Information

About Us

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join ByteDance

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life – a mission we work towards every day.

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.