Event Sales Manager – Weddings & Events

Commonwealth Concepts Pte. Ltd.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

An event management company in Singapore is seeking an Assistant Sales Manager to lead sales efforts and manage event coordination. The ideal candidate will have a diploma in Event Management and 2-4 years of experience in corporate events and catering sales. This role demands strong interpersonal skills and a proven sales track record, focusing on delivering exceptional customer experiences in a fast-paced environment.

Qualifications

• 2-4 years of proven track record of securing and managing corporate/private events and weddings.
• Experience in catering sales, corporate events, or hospitality.
• Ability to work under pressure and in a fast-paced environment.

Responsibilities

• Lead sales efforts and oversee the planning and execution of events.
• Identify and pursue new sales opportunities through various channels.
• Serve as the main point of contact for prospective clients throughout event execution.

Skills

Customer-focused

Interpersonal skills

Sales track record

Planning and organizational skills

Multitasking abilities

Education

Diploma in Event Management, Hospitality, Business Administration, or related field

Tools

MS Office applications

Event management software

Job description

A results-driven assistant sales manager/sales manager to lead sales efforts and oversee the planning and execution of events. This role combines business development, wedding planning, sales, client relationship management, and event coordination to drive revenue growth and deliver exceptional customer experiences.

Wedding, Catering Sales & Business Development

Identify and pursue new sales opportunities through networking, referrals, bridal fairs, venue partnerships, and digital platforms

Respond to event inquiries promptly and convert leads into confirmed bookings

Develop and implement sales strategies to meet and exceed revenue targets

Identify new business opportunities, build a robust pipeline, and convert leads into customers

Manage and maintain long-term client relationships

Prepare proposals, quotations, and contracts for potential clients

Monitor market trends and competitor activities

Provide insights and recommendations to improve event offerings and competitiveness

Maintain accurate records of sales activities, bookings, and client communication

Track and report on monthly and quarterly sales targets and conversion rates

Client Relationship & Event Coordination Support

Serve as the main point of contact for prospective clients from inquiry through to event execution

Conduct site visits and venue show-arounds with potential clients

Customize event proposals and packages to suit client needs and budgets

Maintain strong relationships with past and repeat clients to generate referrals and recurring bookings

Work closely with restaurant operations, kitchen, and service teams to ensure seamless event execution

Provide clear event briefs and support the delivery of high-quality guest experiences

Liaise with third-party vendors as needed (e.g. decorators, AV, entertainment)

Requirement:

Diploma in Event Management, Hospitality, Business Administration, or a related field.

At least 2 - 4 years of proven track record of securing and managing corporate/private events and weddings.

Experience in catering sales, corporate events, or hospitality.

Customer-focused individual with a solid sales track record, preferably in a related industry.

Possess lots of drive and eager to exceed sales targets.

Possess strong interpersonal skills, result-oriented, with strong planning and organizational skills;

Proficient in MS Office applications.

Strong organizational and multitasking abilities.

Excellent communication and interpersonal skills.

Proficiency in MS Office and event management software.

Ability to work under pressure, independently and collaboratively in a fast-paced environment.