Event Sales Manager

CURATE KITCHEN PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A premier catering service company in Singapore is seeking an experienced sales professional to manage client outreach and event coordination. The role involves securing new clients, developing persuasive sales proposals, and ensuring seamless service for events. Candidates should have a diploma in business or related fields, with a strong track record in sales and client relationship management. Excellent communication skills and the ability to handle multiple projects under deadlines are essential.

Qualifications

• At least 2 years of experience in event sales, catering, or hospitality.
• Proven track record of achieving and exceeding sales targets.
• Experience handling corporate and government accounts preferred.

Responsibilities

• Identify and secure new clients to grow the sales pipeline.
• Coordinate with teams and vendors for seamless catering service.
• Build long-term client relationships for repeat business.

Skills

Sales generation

Client outreach

Event coordination

Relationship management

Negotiation

Education

Diploma in Business, Marketing, Hospitality, or related field

Job description

1. Sales Generation & Client Outreach

• Identify, pursue, and secure new corporate and individual clients to rapidly grow the sales pipeline.
• Consistently meet or exceed monthly and annual sales targets.
• Develop and deliver persuasive sales proposals and quotations to close deals swiftly.
• Upsell premium food and beverage packages, add-ons, and catering upgrades to maximize revenue per client.
• Proactively generate leads through cold calls, networking, trade shows, and marketing events.
• Build and maintain strong relationships with key decision-makers to secure repeat and referral business.
• Respond swiftly to enquiries and follow up relentlessly until deals are closed.

2. Event Coordination

• Coordinate closely with kitchen, delivery/logistics teams, and third-party vendors (e.g., equipment rental, decorators) to ensure smooth and timely catering service.
• Manage event timelines, setup, and food service flow to deliver seamless guest experiences.
• Conduct thorough pre-event and post-event briefings with internal teams and clients to confirm details and resolve any issues.

3. Client Management & Retention

• Build and nurture long-term relationships with clients to generate repeat business and future catering opportunities.
• Handle last-minute changes or urgent client requests professionally and calmly, turning challenges into opportunities.
• Gather and analyze client feedback after events to continuously improve service quality and client satisfaction.
• Develop and focus on Enterprise and Singapore Government key accounts.

Requirements

• Diploma in Business, Marketing, Hospitality, or related field, with at least 2 years’ experience in event sales, catering, or hospitality.
• Prior experience in sales or catering roles is preferred.
• Proven track record of achieving and exceeding sales targets in a competitive environment.
• Strong networking and client relationship management skills, with experience handling corporate and government accounts preferred.
• Good communication, presentation, and negotiation skills, with the ability to influence decision-makers.
• Highly organized, resourceful, and adaptable, with the ability to manage multiple events/projects under tight deadlines.