Ecommerce Manager

FINE TODAY SINGAPORE PTE. LTD.; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading E-Commerce company in Singapore is seeking an experienced E-Commerce Manager to drive the digital strategy and growth across various platforms. You will oversee the full P&L, lead negotiations, and collaborate cross-functionally to optimize performance. The ideal candidate has at least 5 years of experience in digital marketing or e-commerce within FMCG or beauty, alongside a deep understanding of e-commerce dynamics.

Qualifications

• Min 5 years of experience in Digital Marketing or E-Commerce, ideally with FMCG or Beauty.
• Proven track record scaling e-commerce for brand owners.
• Deep understanding of e-commerce dynamics, platforms, and consumer behaviour.

Responsibilities

• Take end-to-end ownership of the E-Commerce P&L across all channels.
• Lead commercial negotiations with platforms and agencies.
• Spearhead growth across retailer.com, marketplaces, and social commerce.

Skills

Digital Marketing

E-Commerce Management

Analytical Skills

Stakeholder Management

Entrepreneurial Mindset

Job description

ABOUT THE ROLE

FineToday Singapore is accelerating its digital footprint. To fuel this expansion, we're hiring a trailblazing E-Commerce Manager - a creator, a strategist, and a builder - to lead our e-commerce ecosystem across marketplaces, retailer.com, and social commerce.

This is a newly created role with full ownership. You will architect the long-term e-commerce blueprint for some of Japan's most iconic beauty brands, while also rolling up your sleeves to execute, experiment, and move at the speed of the platforms. Expect high visibility, a steep growth curve, and the freedom to shape what the future of beauty e-commerce looks like for FineToday.

WHAT YOU WILL OWN

1. Full E-Commerce P&L Leadership

• Take end-to-end ownership of the E-Commerce P&L across all channels.
• Lead commercial negotiations (trading terms, commissions, co-op budgets, mega-campaign deals) with platforms and agencies.
• Set, monitor, and steer annual and monthly sales targets with precision.
• Partner with Sales to define pricing strategy and protect brand equity.
• Continuously evaluate brand and platform performance to uplift growth, profitability, and ROI.

2. Platform Excellence & Growth Acceleration

• Spearhead growth across retailer.com, marketplaces, and social commerce (TikTok Shop, IG, etc.).
• Build platform business plans mapped to key moments : new product launches, category trends, mega campaigns.
• Drive premium visibility : search share, banner dominance, live events, and flash sale windows.
• Lift core KPIs-conversion rate, AOV, traffic, add-to-cart, repeat purchase.
• Own storefront health : listings, enhanced content, SEO, rating / review uplift, and brand page optimization.
• Support livestream strategy with creators and platform partners.

3. Digital Marketing & Creator Partnerships

• Oversee digital budgets across marketplace ads, search, display, affiliates, influencers, and vouchers.
• Push for best-in-class ROAS and CPA performance.
• Unlock new growth opportunities through bundles, brand collaborations, creator-led campaigns, and emerging platforms.
• Ensure consistent brand storytelling across every digital touchpoint.
• Lead creative execution (banners, thumbnails, brand stores) with agency support.
• Discover and nurture promising creators to widen brand reach and spark conversation.

4. Cross-Functional Leadership & Operational Alignment

• Work closely with Sales, Marketing, Supply Chain, Finance, and agencies to land a unified channel plan.
• Ensure perfect S&OP alignment : availability, forecasts, WOS, campaign readiness.
• Collaborate with Customer Service and agency teams on returns, chat handling, and performance metrics to avoid penalties.
• Ensure inventory readiness, WOS health, and smooth execution for big calendar moments.
• Champion digital excellence and influence internal stakeholders with data-driven insights.
• Preparation of monthly report and as and when needed.

WHO YOU ARE

• Min 5 years of experience in Digital Marketing or E-Commerce, ideally with FMCG or Beauty.
• Proven track record scaling e-commerce for brand owners (not just marketplace experience).
• Deep understanding of's e-commerce dynamics, platforms, and consumer behaviour.
• Passionate about beauty, skincare, and haircare - and the culture around it.
• Analytical, strategic, and highly comfortable with data.
• Bold thinker : you zoom in and out effortlessly, challenge assumptions, and create clarity.
• Growth-driven : you thrive on testing, learning, and innovating.
• Entrepreneurial at heart : resourceful, hands-on, and energized by building something from the ground up.
• Collaborative, influential, and skilled in stakeholder management.
• Willing to hustle during peak periods (campaigns, mega days, livestreams).