E-Commerce Specialist

Awfully Chocolate Pte Ltd; Remote; SGD 60,000 - 80,000; Full time

Job summary

A leading online chocolate and cake retailer in Singapore is seeking an E-Commerce Specialist to manage and optimize their online store. The ideal candidate will maintain the website, oversee the product catalog, and ensure a smooth customer experience. Responsibilities also include marketing collaboration, utilizing analytics for performance insights and staying updated with industry trends. Candidates should have a degree in a relevant field, experience in e-commerce, and proficiency in digital marketing techniques.

Qualifications

• Proven experience in e-commerce, preferably in the food or retail sector.
• Familiarity with content management systems and online payment gateways.
• Basic graphic design skills and familiarity with photo editing software are a plus.

Responsibilities

• Maintain and update the online cake store website.
• Oversee the product catalog and monitor product performance.
• Create engaging product descriptions and coordinate with marketing for promotions.
• Respond to customer inquiries to ensure a positive shopping experience.
• Utilize SEO and SEM strategies to improve visibility and drive traffic.

Skills

E-commerce experience

Digital marketing techniques

Customer-centric approach

Strong communication skills

Analytical mindset

Education

Diploma or Bachelor's degree in Business, Marketing, E-Commerce or related field

Tools

Content Management Systems (CMS)

SEO tools

Google Analytics

Job description

We are seeking a dynamic and motivated E-Commerce Specialist to join our team at Awfully Chocolate, a leading online chocolate and cake retailer. As an E-Commerce Specialist, you will play a crucial role in managing and optimizing our online cake store, ensuring an exceptional shopping experience for our customers.

Job Responsibilities

1. Website Management:
   • Maintain and update the online cake store website, ensuring product listings, descriptions, and images are accurate, appealing, and up-to-date.
   • Collaborate with the design and development teams to enhance the website's user interface and user experience, focusing on seamless navigation and mobile responsiveness.
2. Product Management:
   • Oversee the product catalog, including adding new cakes, updating pricing, and managing inventory levels.
   • Monitor product performance and sales trends, making recommendations for promotions, discounts, or discontinuations based on data analysis.
3. Content Creation:
   • Create engaging and persuasive product descriptions, highlighting the unique features and benefits of each cake.
   • Coordinate with the marketing team to develop captivating visuals, such as images and videos, to showcase the cakes and attract customer attention.
4. Customer Experience:
   • Respond promptly to customer inquiries via various communication channels (email, live chat, social media) to provide information, resolve issues, and ensure a positive shopping experience.
   • Implement and optimize a user-friendly checkout process, minimizing friction and abandoned carts.
5. Marketing and Promotion:
   • Collaborate with the marketing team to plan and execute online campaigns, including seasonal promotions, special offers, and email marketing initiatives.
   • Utilize SEO and SEM strategies to improve the store's visibility and search engine rankings, driving organic traffic and conversions.
6. Analytics and Reporting, CRM:
   • Monitor key performance indicators (KPIs) such as conversion rates, bounce rates, and sales metrics, using tools like Google Analytics.
   • Generate regular reports on e-commerce performance, presenting insights and recommendations to the management team.
   • Play an active role in CRM implementation - aligning both online and offline strategies.
7. Order Fulfilment:
   • Coordinate with the operations team to ensure accurate order processing, packaging, and timely delivery of cakes to customers.
   • Address any delivery-related issues and work towards reducing delivery times and optimizing delivery costs.
8. Market Research:
   • Stay informed about industry trends, competitor offerings, and customer preferences to identify opportunities for innovation and differentiation.

Job Qualifications

• Diploma or Bachelor's degree in Business, Marketing, E-Commerce, or a related field.
• Proven experience in e-commerce, preferably in the food or retail sector.
• Familiarity with content management systems (CMS), e-commerce platforms, and online payment gateways.
• Strong written and verbal communication skills, with a keen eye for detail.
• Proficiency in digital marketing techniques, including SEO, SEM, and social media marketing.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Customer-centric approach and a passion for delivering exceptional online shopping experiences.
• Basic graphic design skills and familiarity with photo editing software are a plus.