E-Commerce Product Manager (Shopify)

HINOMI PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading e-commerce company in Singapore is seeking a Website Product Manager to improve the Shopify storefront experience. The candidate will define problems, prioritize the roadmap, and collaborate with design and engineering teams. Key requirements include 3–6 years of product management experience, a solid understanding of CRO, and proficiency in Shopify theming. This role offers a dynamic work environment focused on data-led prioritization and fast feedback loops.

Qualifications

• 3–6 years of experience in product management, preferably in e-commerce.
• Demonstrated CRO track record with clear KPI impact.
• Strong grasp of Shopify theming and Liquid concepts.

Responsibilities

• Own the web funnel and optimize for conversion rates.
• Build and drive the CRO roadmap with experiments.
• Translate insights into actionable changes using analytics.

Skills

Product management experience

CRO track record

Shopify theming knowledge

Strong analytical skills

Performance literacy

Excellent communication skills

Education

3–6 years in product management or e-commerce

Tools

GA4

Shopify Analytics

A/B testing tools

Job description

About the Role

We’re looking for a hands-on Website Product Manager to own our Shopify storefront experience end-to-end. You’ll define problems, prioritize the roadmap, run experiments, and partner closely with designers and engineers to ship fast, measurable improvements to UX, conversion, and site performance.

Key Responsibilities

• Own the web funnel from landing → collections → PDP → cart → checkout; map friction points and lift CVR with clear hypotheses and experiments.
• Build and drive the CRO roadmap (A/B tests & iterative releases): write PRDs, acceptance criteria, success metrics, and rollout/rollback plans.
• Raise performance standards: set Core Web Vitals targets (e.g., LCP, INP, CLS), lead diagnostics, and deliver optimizations with FE/BE.
• Translate insights into action: use GA4, Shopify Analytics, heatmaps/session replays to prioritize and validate changes.
• Systemize content & IA: improve navigation, filters, search, and information architecture for multi-category, multi-market storefronts.
• Checkout improvements: partner with engineering on Checkout Extensibility, discounts, bundles, upsells/cross-sells, and payment UX.
• App ecosystem stewardship: evaluate, implement, or retire apps; balance business impact vs. performance overhead.
• Quality & releases: lead UAT, accessibility checks, analytics QA, and post-release reviews; maintain SOPs and playbooks.
• Cross-functional collaboration: align with Marketing, Design, Ops, and CS on promotions, content, and localization.

Success Metrics (You’ll Move These)

• Checkout CVR, add-to-cart rate, PDP→cart progression, and revenue per session
• Bounce/exit rates on key templates; cart abandonment rate
• Core Web Vitals (e.g., LCP <2.5s, INP <200ms, CLS <0.1) on mobile
• Experiment velocity & win rate; % of roadmap delivering measurable uplift

Requirements

• 3–6 years in product management, growth, or web/e-commerce experience; Best have 1–2 years on Shopify (OS 2.0).
• Demonstrated CRO track record (hypothesis → experiment → result) with clear KPI impact.
• Strong grasp of Shopify theming (sections/blocks, JSON templates) and Liquid concepts (you don’t need to code daily, but you can read theme files and make small changes).
• Familiar with Checkout Extensibility, discounts, and merchandising/upsell levers.
• Solid analytics chops: GA4 enhanced e-commerce, event taxonomy, funnels, and basic significance testing.
• Performance literacy: Lighthouse/Webpage Test, image & font optimization, script governance, and CDN basics.
• Excellent PRD writing, prioritization (RICE/ICE), and stakeholder communication.

Nice to Have

• Experience with Hydrogen/Remix, server-side tracking, or tag managers (GTM).
• Multi-region/multi-language storefronts (hreflang, translations, price lists, tax/VAT).
• SEO for Shopify (crawlability, internal linking, structured data).
• Heatmap/session replay tools (e.g., Hotjar, Clarity) and A/B platforms (Google Optimize alternatives, Convert, VWO, etc.).
• Accessibility and mobile-first design sensibilities.

How We Work

• Weekly sprint cadence, data-led prioritization, fast feedback loops.
• Design + FE + BE partnership; you own the “problem → spec → measurement” loop.
• Bias to ship small, learn fast, and scale wins.

How to Apply

Please send your CV/portfolio and 2–3 brief case studies highlighting your CRO or performance impact (before/after metrics, your role, and the exact changes shipped).