Director, Marketing and Digital Communications

Liberte HR Services; Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

A wellness-driven hospitality organization in Singapore is seeking a seasoned Director of Marketing and Digital Communications to lead innovative marketing strategies. The ideal candidate has over 10 years of experience in marketing leadership within international hospitality brands and possesses deep expertise in digital tools and analytics. This role offers a unique opportunity to shape the guest experience within a forward-thinking environment.

Qualifications

• 10+ years of marketing leadership experience with digital communication.
• Experience working within international hospitality brands.
• Deep expertise in analytics and omnichannel storytelling.

Responsibilities

• Chart a forward-looking digital vision grounded in creativity and data.
• Lead cross-platform strategies spanning SEO, SEM, CRM, content, and social media.
• Oversee digital campaigns from concept to launch across paid and organic ecosystems.

Skills

Leadership

Digital Marketing

Analytics

Collaboration

Creativity

Education

Degree in Marketing or Business Administration

Tools

Digital Tools

Media Strategy

Job description

Director, Marketing and Digital Communications

Job Description

Our client is a pioneering holistic wellness lifestyle and hospitality ecosystem. They operate a series of wellness-driven developments in the region. As they are in the startup mode, they are seeking a highly experienced marketing and digital communications expert for their team.

This role is perfect for a hospitality veteran, who wants to challenge the tried and tested formulas of hospitality and offers the opportunity to work on a broad range of projects- from creating exciting commercial packages to spearheading brand statements events and finding ways to innovate guest experiences.

The Role

Strategic Leadership

• Chart a forward-looking digital vision grounded in creativity, data, and business priorities
• Lead cross-platform strategies spanning SEO, SEM, CRM, content, email, and social media

Performance & Growth

• Translate brand value into measurable business outcomes boosting traffic, engagement, and bookings
• Use analytics and behavioral insights to inform creative direction and refine guest experiences
• Align closely with revenue leaders to drive growth, efficiency, and market share

Brand & Content Experience

• Shape narratives that resonate globally while honoring local relevance
• Develop campaigns that blur the lines between culture, commerce, and community
• Build emotional connections through design-led digital storytelling

Campaign & Media Management

• Oversee digital campaigns from concept to launch, across paid and organic ecosystems
• Manage integrated communications calendars and media engagement strategies
• Ensure flawless execution at the property level and support the development of curated local activations
• Strengthen media relations to amplify visibility and keep our brand culturally front-of-mind
• Build and lead a diverse team of marketers, creators, and digital experts.
• Create a growth-driven culture focused on creativity, accountability, and experimentation.
• Ensure your team has the resources, mentorship, and tools to thrive.
• Work shoulder-to-shoulder with Sales, Operations, and Product to ensure brand and commercial alignment.
• Drive digital transformation across functions while staying true to the essence of hospitality.

Requirements

• Degree in Marketing, Business Administration or equivalent.
• 10+ years of marketing leadership experience with digital communication
• Experience working within international hospitality brands is a must.
• Deep expertise in digital tools, analytics, media strategy, and omnichannel storytelling.
• Guest Experience Focus- Understanding how digital marketing influences the full guest journey, from discovery to loyalty.
• Exceptional leadership and communication skills, with a collaborative and courageous mindset.
• A hunger for innovation and a passion for experiences that matter.