Director, Digital Strategic Expansion & Growth Initiatives

Sephora; Singapore; On-site; SGD 150,000 - 200,000; Full time

Job summary

A leading beauty retailer in Singapore is seeking a Director for Digital Strategic Expansion & Growth Initiatives. This senior role focuses on identifying growth engines for digital commerce while leading market expansion strategies. The ideal candidate has over a decade of experience in eCommerce, proven leadership in digital business, and strong stakeholder management skills. The position promises a dynamic environment fostering diversity and innovation, offering extensive opportunities for professional growth.

Benefits

Inclusive work culture

Professional growth opportunities

Dynamic team environment

Qualifications

• 12–15 years of experience in eCommerce, Digital, Strategy, Partnerships, or Business Development.
• Proven leadership in market launch or P&L ownership for a digital business.
• Strong understanding of eCommerce operations and marketing.

Responsibilities

• Lead strategic initiatives for digital commerce business expansion.
• Develop scalable business cases and partnerships.
• Oversee execution of market expansion plans.

Skills

eCommerce

Digital Strategy

Leadership

Stakeholder Management

Negotiation

Data Analysis

Job description

Position

Director, Digital Strategic Expansion & Growth Initiatives

Profile

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, the Philippines, Singapore and Thailand) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).

Director, Digital Strategic Expansion & Growth Initiatives

The Director, Digital Strategic Expansion & Growth Initiatives is a senior regional leadership role responsible for identifying, shaping, and scaling new growth engines for Sephora SEA’s digital commerce business. This role sits at the intersection of market expansion, channel strategy, partnerships, and emerging commerce models, with a mandate to unlock incremental revenue, accelerate customer acquisition, and strengthen Sephora’s long‑term digital ecosystem across the region.

The role will lead strategic initiatives that extend Sephora’s reach beyond its current eCommerce footprint, while building scalable business cases, operating models, and partnerships that can be deployed across SEA markets over time.

You will shine here if you enjoy…

• Philippines Digital Commerce Expansion
  • Market Strategy and Business Modelling
    • Lead the full PH eCommerce business blueprint, including market sizing, consumer insights, financial modelling, competitive landscape, and 3‑year P&L roadmap.
    • Establish KPIs across revenue, traffic, CAC, operations, and CX metrics.
  • Planning and Execution
    • Oversee 360° execution of the PH market expansion.
    • eCommerce platform setup and ops readiness.
    • Assortment, merchandising, content & pricing architecture.
    • Local payments, COD, tax, compliance, data protections.
    • Last‑mile logistics, delivery promise, returns.
    • Customer service operations and SLAs.
    • Lead the cross‑market program office, ensuring all functions align on timelines, risks, and dependencies.
• Regional Gift Card Business Lead
  • Strategic Roadmap
    • Own the SEA Gift Card long‑term vision (digital, physical, omnichannel integration).
    • Define key strategies to triple gift card business in the next 3‑5 years.
  • Commercial Ownership
    • Lead annual planning, revenue forecasting, pricing strategy, and profitability modelling.
    • Drive B2B and B2C growth, including corporate gifting, enterprise partnerships, and retail integrations.
  • Product and Customer Experience
    • Partner with Product and Engineering to deliver a best‑in‑class Gift Card product.
    • Improve customer experience across buying, gifting, redemption, and post‑purchase support.
  • Scale Across SEA
    • Work with country leaders to localize Gift Card adoption strategies and onboard new markets progressively.
• Regional Distribution and Partnerships
  • Distribution and Channel
    • Assess the strategic role, operating model, and long‑term viability of third‑party platforms and emerging commerce channels across SEA. Define clear decision frameworks on which channels to enter, scale, optimise, or exit, balancing growth opportunity with brand, CX, and profitability considerations.
  • Partnership
    • Develop a scalable, multi‑market digital partnerships blueprint focused on driving incremental growth through
      • Payment partners (BNPL, wallets, cards)
      • Telcos, banks, other 3rd party loyalty programmes
      • Lifestyle apps, marketplaces, super‑app ecosystems
      • Beauty‑tech and emerging digital players
    • Prioritise partnerships based on incremental revenue, CAC efficiency, and lifetime value potential.
  • Execution and Commercial Management
    • Lead end‑to‑end partnership cycle: outreach, evaluation, negotiation, contracting, measurement.
    • Build scalable playbooks for co‑marketing, data sharing, funnel optimisation, and retention.
  • Performance Management
    • Establish frameworks for partner performance reviews, governance rituals, and shared OKRs.
    • Evaluate impact and resource allocation across markets, optimising investments towards ROI.
• Leadership and Stakeholder Expectations
  • Influence and align C‑level and Country GMs to support expansion and partnership initiatives.
  • Lead cross‑functional squads and external partners to deliver high‑quality execution on time.
  • Represent Digital Commerce in leadership forums, steering committees, and global alignment calls.

We would love to hear from you if you are/have…

• 12–15 years of experience in eCommerce, Digital, Strategy, Partnerships, or Business Development (beauty, retail, consumer tech preferred)
• Proven leadership of a market launch or P&L ownership for a digital business
• Strong understanding of
  • eCommerce operations and marketing
  • Payments ecosystem across SEA
  • Product and tech collaboration models
  • Marketplace and partnership ecosystems
• Demonstrated ability to manage large cross‑functional programs with tight timelines
• Excellent communication, negotiation, stakeholder management, and structured thinking
• Data and insight driven; comfortable with financial models, forecasting, and performance dashboards
• Experience working in a highly matrixed, fast‑paced regional environment
• Passion for digital innovation and beauty

Here, you will find:

• Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit
• Culture of empowerment, learning & growth that offers you the tools, space and opportunity to learn, innovate and lead
• Work that brings fulfilment, from delighting clients every day, to inspiring our industry at large, every action makes a difference

Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.