Digital Media Marketing Executive

CONTRACTOR KAKI PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A dynamic marketing firm in Singapore is seeking a digital marketing specialist to lead diverse campaigns. Responsibilities include developing, executing, and optimizing multi-channel digital marketing strategies. Candidates should possess strong experience with Meta Ads and Google AdWords, alongside excellent analytical and communication skills. This role offers exciting challenges in a fast-paced environment.

Qualifications

• Strong working experience in digital marketing channels including Meta Ads and Google AdWords.
• Strong understanding of multi-channel marketing strategies.
• Experience in project management with a proven ability to meet deadlines.

Responsibilities

• Develop and execute digital marketing campaigns across various channels.
• Optimize campaigns to achieve business goals.
• Measure and report campaign performance.
• Develop effective SEO strategies to improve search rankings.
• Collaborate with Key Opinion Leaders on marketing initiatives.
• Content planning and copywriting for social media platforms.

Skills

Meta Ads

Google AdWords

Google Analytics

Analytical mindset

Creative thinking

Communication skills

Job description

Location

WORK PLACE is in either of our Serangoon or Woodlands office. Serangoon office is a 10 minute walk from Lorong Chuan MRT.

Job Responsibilities

• Develop and execute digital marketing campaigns across various channels, including paid channels (Google Ads, Meta Facebook, Tik Tok, Instagram, YouTube), display advertising, online advertising, content marketing, and email marketing.
• Optimize campaigns to achieve business goals, including lead generation, customer acquisition, and revenue growth.
• Translate insights and data into actions. Measure and report campaign performance, providing actionable insights that drive results and overall growth.
• Develop and implement effective search engine optimization (SEO) strategies to improve organic search rankings and enhance brand visibility online.
• Collaborate with Key Opinion Leaders (KOLs) on various marketing campaigns, events, and social media initiatives to drive engagement and credibility.
• Content planning and copywriting for social media platforms such as Meta, IG, TikTok, and Xiaohongshu.
• Create headlines, slogans, and body copy for marketing campaigns and collateral.
• Conceptualize and develop artwork for marketing materials on an ad-hoc basis.
• Brainstorm new and creative growth strategies.
• Perform ad-hoc tasks as assigned.

Skills and Qualifications

Strong working experience in Meta Ads, Google AdWords, AdWords Editor, Meta Ads & Google Analytics.

Strong understanding of multi-channel marketing strategies.

Creative thinker with a strong sense of brand development.

Analytical mindset with proficiency in marketing analytics tools.

Experience in project management with a proven ability to meet deadlines.

Excellent communication, presentation, and interpersonal skills.