Digital Marketing Specialist (Meta & LinkedIn)

PATH GLOBAL PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A consulting firm specializing in immigration services is seeking a results-driven individual to manage advertising campaigns on social media platforms like Meta and LinkedIn. The role requires 1-3 years of experience in paid social media advertising, strong communication skills in Chinese and English, and an analytical mindset. The company offers a competitive salary, comprehensive benefits, and growth opportunities within the organization.

Benefits

Competitive base salary

Attractive incentive scheme

Comprehensive medical benefits

Computer/Mobile and Attire allowances

Excellent opportunities for internal career progression

Qualifications

• 1-3 years of experience in paid social media advertising, preferably on Meta or LinkedIn.
• Technical proficiency in major advertising platform tools.
• Strong communication skills in both Chinese and English.

Responsibilities

• Manage the end-to-end advertising process on Meta and LinkedIn.
• Ensure campaign data meets high standards and work closely with sales teams.
• Research and test emerging platforms and new geographic markets.

Skills

Data analysis

Communication in Chinese and English

Analytical mindset

Eager to learn

Results-oriented

Tools

Meta advertising tools

LinkedIn advertising tools

AI tools

Job description

Job Highlights:

• High Rewards for High Standards: Join a culture that rewards excellence and top performance.
• Drive Core Business Growth: Play a pivotal role in a key business unit that directly fuels our company's success.
• Data-Driven & Logical Mindset: Leverage your analytical skills to make a tangible impact.
• Merit Over Background: We value your skills and potential above all else.

Who We Are:

We are a rapidly growing professional immigration and overseas services consulting firm. Our International Marketing Department is the core engine driving our global business expansion. We specialize in paid advertising on major social media platforms (primarily Meta and LinkedIn) to generate high-quality sales leads for our global sales teams.

If you are a results-driven individual who is passionate about using data and logic to unlock high-value markets and wants to be directly involved in strategic company projects, we invite you to join our high-performance team.

What You Will Do (Core Responsibilities):

As a key member of our team, you will directly influence the ROI of our company's international business.

• ROI-Focused Campaign Optimization: Manage the end-to-end advertising process on platforms like Meta and LinkedIn. With a sharp focus on Cost Per Valid Lead (CPVL), you will continuously refine and optimize campaign strategies to maximize return on investment.
• Data Integrity & Process Alignment: Ensure all campaign data is meticulously tracked and meets our high standards for granularity. You will work closely with our sales teams and overseas branches to align on lead quality, creating a seamless and efficient data feedback loop.
• Explore New Channels & Markets: Once key performance indicators are met, you will have the opportunity to research and test emerging platforms (such as TikTok, X) and new geographic markets, identifying the next growth opportunities for the department and the company.

Who We Are Looking For (Requirements):

We value your potential and logical thinking. We welcome both seasoned experts and high-potential, cross-disciplinary talent with an exceptional ability to learn.

a. Foundational Skills & Professional Background:

• Experience: 1-3 years of hands-on experience in paid social media advertising (Meta/LinkedIn preferred). We also welcome outstanding entry-level professionals with a strong drive and relevant data analysis internship experience
• Technical Proficiency: Proficient in using major advertising platform tools, with solid skills in data processing and report creation.
• AI Acumen: A good practical understanding of AI tools and a strong willingness to continuously learn and explore their applications.
• Communication: Strong communication skills with proficiency in both Chinese and English (speaking, understanding, and writing).

b. Core Soft Skills:

• Data-Driven & Analytical: You can see beyond surface-level metrics, using rigorous logic and data analysis to identify the root cause of issues.
• Eager to Learn & Grow: A self-starter with a powerful internal drive, motivated to constantly push your own and the team's boundaries.
• Results-Oriented & Accountable: You take ownership of your work, hold yourself to high standards, and maintain a meticulous approach to campaign execution and data tracking.
• Resilient Problem-Solver: When faced with cross-departmental challenges, you proactively design and propose creative solutions (e.g., new workflows or training) to drive projects forward and achieve your goals.

Additional Information:

Competitive base salary and attractive incentive scheme
Convenient office location near Raffles Place and Telok Ayer MRT stations
Comprehensive medical benefits
Computer/Mobile and Attire allowances provided
Full-time role. Working hours: Monday to Friday, 9:00 AM – 6:00 PM
Supportive yet challenging work environment
Excellent opportunities for internal career progression and cross-border transfers