Digital Marketing / Social Media Specialist

CAPITAL C CORPORATION PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A pioneering fintech company in Singapore seeks a talented Social Media Executive to craft and execute innovative strategies for enhancing the brand's online presence. This full-time role involves managing social media channels like Facebook and Instagram, creating engaging content, and analyzing performance metrics. Ideal candidates should have 1-2 years of experience in social media marketing and strong analytical skills. Join a dynamic team dedicated to empowering users through digital financial solutions.

Qualifications

• 1-2 years of experience in social media or digital marketing.
• Proficient in major social media platforms, including Facebook and Instagram.
• Strong understanding of social media trends and best practices.

Responsibilities

• Manage and grow the company's social media presence.
• Create engaging and visually appealing content.
• Develop and implement social media campaigns.
• Monitor and analyze social media metrics.
• Collaborate with the marketing team.

Skills

Social media marketing

Content creation

Analytical mindset

Collaboration

Tools

Hootsuite

CapCut

Meta Business Manager

Job description

About Us

Capital C Corporation is a pioneering fintech company headquartered in Singapore, revolutionizing financial services across Southeast Asia. With a decade of industry experience coupled with an innovative startup mindset, we are deeply passionate about the potential in Southeast Asia to empower our users. Our technology is purposefully designed to reach and uplift underserved individuals and businesses through digitalization.

We provide an array of financial solutions, encompassing consumer services, support for MSME businesses, financing for two & four-wheelers, buy now pay later options, and salary advances customized for developing countries.

Our goal is to foster financial stability and empower individuals to achieve their financial goals. Be part of our journey to transform financial inclusion and enrich lives across Southeast Asia.

Our mission is simple yet powerful: "Driving financial inclusion, enhancing lives."

About the role

Capital C Corporation is seeking a talented Social Media Executive to join our dynamic team. In this full-time role, you will be responsible for developing and executing innovative social media strategies to promote our brand, engage our audience, and drive business growth. Based in our Tai Seng office, you will play a crucial role in our digital marketing efforts.

Job Responsibilities

• Manage and grow the company's social media presence across multiple platforms, including Facebook, Instagram, and LinkedIn
• Create engaging, visually appealing, and on-brand content that resonates with our target audience
• Develop and implement social media campaigns to increase brand awareness, website traffic, and lead generation
• Monitor and analyse social media metrics to measure the effectiveness of campaigns and make data-driven optimizations
• Collaborate with the marketing team to align social media efforts with overall marketing strategies and objectives
• Stay up-to-date with the latest social media trends, best practices, and platform updates
• Provide recommendations and insights to improve the company's social media performance

Job Requirements

• 1-2 years of experience in a social media marketing or digital marketing role
• Proficient in the use of major social media platforms, including Facebook, Instagram, LinkedIn, Tiktok and Twitter
• Strong understanding of social media algorithms, trends, and best practices
• Excellent written and visual communication skills, with the ability to create compelling and on-brand content
• Proven experience in social media content creation, scheduling, and analysis
• Familiarity with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Knowledge of using CapCut or video editing tools, as well as Meta Business manager
• Analytical mindset with the ability to interpret and act on social media data and insight
• Collaborative team player with a proactive and creative approach to problem-solving