Digital Marketing Manager

KELLY ORIENTAL AESTHETIC CLINIC PTE. LTD.; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading aesthetic clinic in Singapore is seeking a Digital Marketing Manager to enhance its online presence and drive digital initiatives. The candidate will be responsible for planning SEO and SEM campaigns, managing e-commerce platforms, and executing social media and online advertising strategies. Successful applicants will have a strong background in digital marketing, e-commerce platform management, and analytics. This is an exciting opportunity to shape the digital strategy of a prominent clinic.

Qualifications

• Bachelor’s degree in Marketing or related field is essential.
• Strong understanding of SEO, SEM, and online advertising platforms.
• Experience in e-commerce platform management is a must.

Responsibilities

• Lead SEO and SEM campaigns to optimize search performance.
• Manage e-commerce platforms, focusing on user experience.
• Monitor and analyze digital campaign performance.

Skills

SEO

SEM

E-commerce management

Analytical skills

Project management

Education

Bachelor’s degree in Marketing

Tools

Google Ads

Meta Ads

Shopify

Lazada

WooCommerce

Job description

Job Scope

The Digital Marketing Manager will lead the company’s online presence and digital initiatives to drive sales, engagement, and brand awareness.

Key Responsibilities:

• Plan and manage SEO and SEM campaigns to optimize search performance and maximize ROI.
• Oversee e-commerce platform management, including product listings, promotions, user experience, and conversion optimization.
• Monitor, analyze, and report digital campaign performance, providing actionable insights to management.
• Plan and execute social media, email, and online advertising campaigns to support marketing objectives.
• Collaborate with marketing, sales, and creative teams to ensure consistent messaging and branding across all channels.
• Track and improve customer engagement, retention, and online community growth.
• Stay updated on digital marketing trends, tools, and best practices to continuously improve efficiency and effectiveness.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, or related field.
• Strong understanding of SEO, SEM, and online advertising platforms (Google Ads, Meta Ads, etc.).
• Experience managing e-commerce platforms (Shopify, Lazada, Shopee, WooCommerce, etc.)
• Analytical mindset with ability to track and interpret campaign performance metrics.
• Good communication, coordination, and project management skills.