Digital Marketing Executive Director, CFS Singapore

OCBC; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading bank in Singapore seeks a Digital Marketing Lead to drive customer acquisition and optimize campaigns. The ideal candidate has proven experience in scaling digital marketing initiatives, utilizing data to craft personalized campaigns and improve conversion rates. Responsibilities include end-to-end marketing campaign management, A/B testing, and stakeholder engagement. Join a supportive team where you can develop and thrive in a dynamic financial services environment.

Benefits

Competitive salary

Flexible benefits

Professional development opportunities

Community initiatives

Qualifications

• Proven track record in scaling digital acquisition and retention campaigns.
• Experienced in implementing Agile practices to drive team efficiency.
• Strong command of digital marketing platforms and tools.

Responsibilities

• Support end-to-end marketing campaign development and execution.
• Design and execute performance marketing campaigns.
• Analyze funnel data and campaign performance for insights.

Skills

Digital Marketing

Data Analysis

Agile Methodologies

A/B Testing

Customer Journey Mapping

Stakeholder Management

Tools

Google Ads

Adobe Analytics

Meta

TikTok

YouTube

Job description

WHO WE ARE:

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires. Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future. We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.

Why Join

We are looking for a data-driven and creative Digital Marketing Lead to accelerate customer acquisition, improve and optimise current and new campaigns for conversion. The candidate should be able to translate data driven insights into personalised marketing campaigns to meet the business objectives (acquisition/retention). They will identify opportunities and execute high-impact conversion driven campaigns across OCBC Consumer Financial Services (CFS) owned and earned media channels. The ideal candidate has led Agile business squads to deliver strategic initiatives, applying Agile methodologies to enhance team collaboration, accelerate delivery timelines, and improve project outcomes. The candidate is experienced in sprint planning, backlog grooming, and stakeholder engagement.

What you do

• Growth Strategy & Planning: Support Consumer Financial Services (CFS) Businesses in the end-to-end marketing campaign development and execution, from ideation to implementation to achieve strategic goals and KPIs. Work with Marketing, Product, and Business Teams to ideate, identify and craft acquisition/retention strategies to meet specific business objectives. Use data to identify, prioritise and implement the growth opportunities across segments, products, and channels. Ability to steer working teams to ideate and execute and deliver impact. Present clear and data led recommendations to stakeholders and adjust strategies based on results. Manage the set budget and ensure compliance with various MAS regulations for the campaigns Keep abreast of new and emerging marketing resources and techniques that would be relevant for our business, vet them and test as appropriate.
• Acquisition & Conversion Optimisation: Design and execute performance marketing campaigns (e.g. SEM, paid social, display) to drive qualified leads and conversions. Conduct A/B testing across digital touchpoints (web, app, landing pages, push notifications). Ability to segment customers and create bespoke campaigns that drive immediate recall and conversion.
• Digital Analytics & Reporting: Strong analytical skills and ability to translate data into insights and subsequently execution. Analyse funnel data, user behaviour and campaign performance to extract actionable insights. Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI. Implement and measure campaigns to maximize channel performance across acquisition and cross-sell.

Who you are

Proven track record in scaling digital acquisition and retention campaigns with measurable business impact. Experienced in implementing Agile practices to drive team efficiency and project success. Strong command of digital platforms (Google ads, Meta, TikTok, YouTube), MarTech tools including Adobe Suite (Adobe Analytics, Target). Deep understanding of customer journey mapping, segmentation, A/B testing, and funnel optimization. Analytical mindset with excellent communication and stakeholder management skills. Experience in working cross-functionally in matrix or agile environments.

What we offer

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Equal opportunity. Fair employment. Selection based on ability and fit with our culture and values. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers. Let’s build the bank we need for the future we want. Find the best version of yourself in a friendly, supportive team. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.

Introduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match. As the longest established Singapore bank, formed in 1932 from the merger of three local banks, we have grown from strength to strength to become a regional financial services group. With a deep history in Asia, we offer the most comprehensive coverage across ASEAN and Greater China, complemented with a presence in the leading economies of New York, London and Sydney. We are the second largest financial services group in Southeast Asia by assets with one of the world’s highest credit rating (Aa1 by Moody’s and AA- by both Fitch and S& P). We offer private banking services through our wholly-owned subsidiary, Bank of Singapore, which operates on a unique open-architecture product platform to source for the best in class products to meet its clients’ goals. Our insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia.