Digital Marketing Executive / Digital Marketing Manager (based on experience)

Private Advertiser; Singapore; Hybrid; SGD 45,000 - 65,000; Full time

Job summary

A recruiting company in Singapore is looking for a highly motivated Digital Marketing Officer/Manager to develop and execute multi-channel digital marketing strategies. Responsibilities include enhancing brand awareness through effective social media management, email marketing, and content creation. Ideal candidates should have a degree in marketing, 2-4 years of experience, and strong analytical skills. Offering competitive salary, flexible hours, and opportunities for professional growth.

Benefits

Competitive salary based on experience

Annual performance bonuses

Flexible working hours

Remote work options

Opportunities for professional growth

Qualifications

• 2-4 years of experience in digital marketing or similar role.
• Strong knowledge of digital marketing tools and platforms.
• Ability to interpret data from analytics.

Responsibilities

• Develop and implement digital marketing strategies.
• Optimize campaigns across various digital platforms.
• Manage the company's social media profiles.

Skills

Social media platforms

Google Ads

Email marketing platforms

Analytical skills

Communication skills

Education

Degree / Diploma in Marketing or related field

Tools

Google Analytics

Mailchimp

Canva

Adobe Creative Suite

Job description

Position Title:

Digital Marketing Officer / Digital Marketing Manager (based on experience)

Job Summary:

We are seeking a highly motivated and skilled Digital Marketing Executive / Manager to plan, develop, and execute digital marketing strategies across multiple channels. This role will be responsible for driving brand awareness, increasing web traffic, generating leads, and improving customer engagement through email marketing, content creation, and social media marketing campaigns.

Key Responsibilities:

Strategy & Campaigns

• Develop and implement digital marketing strategies aligned with company goals.
• Work with external agencies to optimize campaigns across Google Ads, Meta (Facebook/Instagram), etc.
• Define campaign goals, budgets, target audiences, and KPIs.

SEO & Website Management

• Optimize website content for search engines and user experience.
• Collaborate with web developers to enhance website functionality and performance.

Content & Social Media

• Plan, create and publish engaging content across social media platforms, WhatsApp and email channels.
• Manage the company’s social media profiles and grow follower engagement.

Email Marketing & Automation

• Build and segment email lists.
• Create and automate email marketing campaigns for promotions, newsletters, and customer journeys.

Analytics & Reporting

• Analyze data to derive actionable insights and improve campaign effectiveness.

Requirements & Qualifications

• Degree / Diploma in Marketing, Digital Media, Business, or related field.
• 2–4 years of experience in digital marketing or a similar role.
• Strong knowledge of:
  • Social media platforms (Instagram, Facebook, TikTok, RedNote, Lemon8)
  • Google Ads, Meta Ads (Facebook/Instagram)
  • Knowledge on SEO / SEM is an advantage
  • Email marketing platforms (Mailchimp, etc.)
  • able to interpret data from Google Analytics
• Excellent written and verbal communication skills.
• Strong analytical skills and attention to detail.
• Ability to multitask and manage multiple projects under tight deadlines.

Preferred Qualifications

• Certifications in Google Ads, Meta.
• Basic understanding of HTML, CSS, or graphic design tools (e.g., Canva, Adobe Creative Suite).
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What We Offer

• Competitive salary based on experience.
• Annual performance bonuses or incentives.
• Flexible working hours and remote work options.
• Opportunities for professional growth and training.
• A collaborative and supportive work environment.