Digital Marketing Executive

Ten-League Corporations Pte Ltd; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A growing organization in construction machinery is seeking a Digital Marketing Executive to enhance their digital presence through impactful B2B marketing strategies. You will manage social media channels, create engaging content, and execute marketing campaigns to drive leads. The ideal candidate will have a Bachelor's degree in Marketing, 1–4 years of experience, and strong skills in social media management, SEO, and analytics tools. This role offers career growth in a dynamic work environment.

Qualifications

• 1–4 years of experience in digital marketing or social media management.
• Strong understanding of B2B marketing, preferably in industrial, manufacturing, or construction sectors.
• Good written and visual communication skills.

Responsibilities

• Manage and grow the company's presence on social media platforms.
• Plan, create, and publish B2B-focused content.
• Execute digital marketing campaigns to generate leads.
• Monitor performance using analytics tools and prepare reports.

Skills

B2B marketing strategies

Social media management

Content creation

SEO

Analytics tools

Education

Bachelor’s degree in Marketing or related field

Tools

Canva

Google Analytics

Meta Business Suite

LinkedIn Campaign Manager

Job description

About Ten-League Group

Ten‑League Group is a growing organization in the heavy construction machinery and industrial equipment sector, delivering reliable solutions to infrastructure, construction, and industrial clients. We are looking for a driven Digital Marketing Executive to strengthen our digital presence and support business growth through effective B2B marketing strategies.Key Responsibilities

• Manage and grow Ten‑League Group’s presence acrossIn, Facebook, Instagram, and YouTube
• Plan, create, and publish B2B-focused content (posts, banners, videos, case studies, project updates)
• Handle LinkedIn marketing for brand awareness, lead generation, and employer branding
• Coordinate with sales and technical teams to create product, project, and solution-based content
• Manage and update the company website, including content uploads, landing pages, and basic SEO
• Execute digital marketing campaigns (organic and paid) to generate leads and inquiries
• Monitor performance using analytics tools and prepare monthly marketing reports
• Support email marketing, WhatsApp campaigns, and online promotions
• Maintain brand consistency across all digital platforms
• Track competitors’ digital activities and suggest improvements

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 1–4 years of experience in digital marketing or social media management
• Strong understanding of B2B marketing, preferably in industrial, manufacturing, or construction sectors
• Experience managing LinkedIn company pages
• Basic knowledge of SEO, Google Analytics, and digital ads
• Familiarity with tools such as Canva, Meta Business Suite, LinkedIn Campaign Manager
• Good written and visual communication skills
• Ability to work independently and coordinate with multiple departments

Preferred (Good to Have)

• Experience in heavy machinery, construction, or industrial equipment marketing
• Basic graphic or video editing skills
• Understanding of lead generation and CRM coordination