Digital Marketing Executive

BEAUTIFUL MUM PAYA LEBAR PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading marketing firm in Singapore is seeking a Digital Marketing Executive to lead strategic marketing campaigns that enhance brand visibility and drive sales. The ideal candidate should have a Bachelor's Degree and experience with Meta Ads, Google AdWords, and a strong understanding of SEO strategies. Responsibilities include managing various paid channels, collaborating with influencers, and developing content across multiple social media platforms. The role requires strong analytical and communication skills.

Qualifications

• Strong working experience in Meta Ads and Google AdWords.
• Creative thinker with strong brand development skills.
• Analytical mindset with proficiency in marketing analytics tools.

Responsibilities

• Develop and execute digital marketing campaigns across various channels.
• Implement effective SEO strategies to improve organic search rankings.
• Develop content for social media platforms like Meta, IG, TikTok.

Skills

Meta Ads

Google AdWords

Marketing analytics tools

SEO strategies

Project management

Content marketing

Creative thinking

Communication skills

Education

Bachelor's Degree in Marketing, Business, Communications, or related field

Tools

Google Analytics

AdWords Editor

Job description

As a Digital Marketing Executive, you will lead the strategic planning and execution of integrated marketing campaigns to generate leads and increase sales. You will manage the paid channels (Google Ads, Meta, YouTube) and social media, coordinating marketing activities to ensure consistent branding and messaging aligned with company goals.

Job Responsibilities

• Develop and execute digital marketing campaigns across various channels, including paid channels (Google Ads, GDN, Meta, YouTube), display advertising, online advertising, content marketing, and email marketing
• Develop and implement effective search engine optimization (SEO) strategies to improve organic search rankings and enhance brand visibility online
• Collaborate with Key Opinion Leaders (KOLs) on various marketing campaigns, events, and social media initiatives to drive engagement and credibility
• Content planning and copywriting for social media platforms such as Meta, IG, TikTok, and XiaoHongShu.

Skills and Qualifications

• Education: Bachelor\'s Degree in Marketing, Business, Communications, or a related field.
• Strong working experience in Meta Ads, Google AdWords, AdWords Editor, Meta Ads & Google Analytics.
• Strong understanding of multi-channel marketing strategies.
• Creative thinker with a strong sense of brand development.
• Analytical mindset with proficiency in marketing analytics tools.
• Experience in project management with a proven ability to meet deadlines.
• Excellent communication, presentation, and interpersonal skills.

We regret only shortlisted candidates will be notified.