Digital Marketing Executive

Etereo Pte Ltd; Singapore; On-site; SGD 30,000 - 40,000; Full time

Job summary

A marketing services company in Singapore is seeking a Marketing Executive to enhance brand presence through strategic marketing initiatives. The role involves researching brand awareness and executing digital marketing campaigns across various channels, including social media and websites. Candidates should have at least a diploma and 1 year of relevant experience in marketing, backed by excellent communication and content writing skills. This fast-paced position requires a proactive attitude and strong analytical capabilities.

Qualifications

• Minimum 1 year of relevant marketing experience.
• Proficient with online marketing tools and practices.
• Excellent copywriting and content creation skills.

Responsibilities

• Conduct research on brand awareness and associations.
• Execute comprehensive marketing campaigns across multiple channels.
• Manage and maintain social media platforms and digital marketing channels.

Skills

Digital marketing strategy development

Content writing

Analytical skills

Communication skills

Project management

Education

Diploma in Business Studies/Administration/Management, Marketing or equivalent

Job description

Responsibilities

• Conduct research on brand awareness and associations.
• Conduct research, evaluate and organise data on industry trends and target audiences.
• Plan and strategise branding and marketing plans to enhance brand reputation and increase brand awareness. Includes ideation and creation of marketing initiatives across various digital platforms.
• Execute a comprehensive marketing campaign across various channels (e.g. website, blogs, emails and social media) to meet project goals. Includes distribution of communication materials to various media outlets, partners and digital platforms.
• Monitor and analyse campaigns’ objectives throughout marketing implementation. Evaluate key metrics and provide data-driven feedback on their performance.
• Plan and execute collaboration with partners and influencers
• Write original copy and edit content for corporate marketing and communications materials for use on marketing platforms.
• CRM Management
• Maintain the organisation and client social media platforms and digital marketing channels to align with branding strategies.
• Prepare and maintain accurate advertising and marketing expense reports measuring ROI and KPI

Requirements

• Candidate must possess at least a Diploma, Advanced/Higher/Graduate Diploma, Business Studies/Administration/Management, Marketing or equivalent.
• At least 1 year of relevant marketing experience with experience in developing and implementing digital marketing strategies.
• Good knowledge of online marketing tools and best practices.
• Deep interest in marketing and consumer marketing.
• Excellent copywriting and creative content-writing skills.
• Critical thinker, problem‑solving skills and proactive learner.
• Strong analytical and communication skills.
• Able to work in a fast‑paced environment and handle pressure well.