Digital Campaign Executive - Education Sector

Adamas International School; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading educational institution in Singapore is seeking a Digital Campaign Specialist to manage paid ad campaigns and optimize for maximum ROI. The ideal candidate holds a degree in Marketing or a related field, with strong skills in digital marketing and project management. If you are passionate about using digital strategies to foster student development, apply for this exciting opportunity.

Qualifications

• Bachelor's degree in Marketing, Communication, Business, or a related field.
• Digital marketing skills and strategy.
• Analytical abilities and project management experience.

Responsibilities

• Manage paid ad campaigns across various networks.
• Conduct keyword research and analyze performance.
• Optimize campaigns to maximize ROI.

Job description

Adamas International School (AIS) is seeking a Digital Campaign Specialist to join our team in the Greater Kolkata Area. As a premier co-educational institution offering ICSE/ISC and Cambridge IGCSE curricula from Nursery to Class XII, AIS is known for its modern infrastructure, laboratories, sports facilities, and co-curricular programs. We provide a nurturing and globally minded environment focused on holistic student development, academic excellence, innovation, and international exposure to shape confident, creative, and responsible future leaders.As a Digital Campaign Specialist at AIS, you will be responsible for managing paid ad campaigns across search, display, social, and retargeting networks. Your role will involve conducting in-depth keyword research, analyzing keyword performance, managing bids and budgets to achieve predefined KPIs, and optimizing campaigns to maximize return on investment. You will identify effective marketing strategies and channels to drive new customer acquisition, create compelling content for marketing ads, campaigns, and landing pages, and conduct A/B tests to enhance performance.We are looking for candidates with a Bachelor's degree in Marketing, Communication, Business, or a related field, along with digital marketing and digital strategy skills, analytical abilities, project management experience, and strong communication skills. Experience in the education sector would be a plus. Proficiency in digital marketing tools and platforms, as well as the ability to work collaboratively in a team environment and meet deadlines, are essential for success in this role.If you are passionate about digital marketing, possess the necessary qualifications and skills, and are eager to contribute to our mission of fostering academic excellence and student development at AIS, we invite you to apply for this exciting opportunity to make a meaningful impact in the field of education.,