CRM Assistant Manager

PERSOL; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading recruitment firm is seeking a skilled CRM Manager in Singapore to enhance sales growth through effective CRM strategies. You will manage the CRM roadmap, design customer journeys, and execute campaigns using Salesforce tools. The ideal candidate has over 5 years of CRM experience in the retail B2C sector, showcasing strong analytical and coordination skills. This role involves collaboration with various teams to provide a seamless customer experience.

Qualifications

• Minimum 5 years of CRM experience in the retail B2C industry.
• Hands-on experience with Salesforce Marketing Cloud required.
• Experience in running CRM projects, campaigns, and UAT.

Responsibilities

• Develop and manage the CRM program roadmap and activity calendar.
• Design full funnel customer journey, including offerings and communications.
• Partner with vendors and internal teams to implement CRM campaigns.

Skills

CRM strategy and execution

Salesforce Marketing Cloud

Project management

Analytical skills

Stakeholder management

Tools

Salesforce Marketing Cloud

Loyalty Cloud

Service Cloud

Job description

Up to $7500

Location: Suntec

Monday to Friday Office hours:

Responsibility

• Develop and manage the CRM program roadmap and activity calendar to boost sales growth.

• Ensure all CRM initiatives are on-brand, targeted, and personalized

• Collaborate closely with internal teams (e.g., retail stores, customer service, ecommerce) to deliver a seamless omnichannel customer experience.

• Explore and evaluate external partnerships to deliver customer benefits and improve program attractiveness.

2. CRM Activities Execution

• Design full funnel customer journey, including offerings, experiences and communications.

• Execute CRM activities using Salesforce Marketing Cloud, Loyalty Cloud, and Service Cloud (where applicable).

• Manage automated journeys, lifecycle communications, segmentation, and customer engagement flows.

• Align with key stakeholders on all strategies and tactics and end to end coordination

3. Project Management & UAT

• Partner with technical vendors and internal IT team to implement CRM campaigns, enhancements, and system improvements.

• Develop clear business requirements and conduct User Acceptance Testing (UAT) to ensure successful deployment of CRM features and Salesforce-related projects.

4. Analytics & Reporting

• Extract, analyze, and interpret CRM data to support business decisions.

• Track and evaluate performance of CRM campaigns, lifecycle activities, and loyalty program metrics.

Requirements

• Minimum 5 years of CRM experience, preferably in the retail B2C industry.

• Strong understanding of CRM strategy and execution, covering loyalty programs, personalized communications, and lifecycle management.

• Hands-on experience with Salesforce Marketing Cloud; experience with Loyalty Cloud and Service Cloud is a plus.

• Experience in running CRM projects, campaigns, and UAT.

• Strong coordination and communication skills to work effectively with cross-functional teams.

• Self-motivated, detail-oriented, and able to manage multiple tasks in a fast-paced environment

We regret to inform that only shortlisted candidates will be notified.