Credit Cards Rewards Management, Consumer Banking Group

DBS; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

A leading financial institution in Singapore is seeking a Senior Professional to transform their credit card rewards program. This leadership role involves defining strategies, engaging partnerships, and driving customer loyalty while managing costs. The ideal candidate will have 10 to 15 years in the credit card industry with deep expertise in rewards, strategic planning, and team leadership. This is an opportunity to shape the rewards function and contribute significantly to the organization's success.

Benefits

Competitive salary

Dynamic environment

Professional development support

Qualifications

• 10 to 15 years of experience in the credit card industry with a focus on rewards programs.
• Proven ability to lead teams and manage cross-functional stakeholders.
• Strong analytical skills to develop strategic plans based on data insights.

Responsibilities

• Define and execute the overall strategy for credit card rewards.
• Manage the rewards program budget and optimize costs.
• Develop and maintain strategic partnerships for compelling offers.

Skills

Leadership

Strategic thinking

Data analysis

Marketing skills

Communication

Job description

Job Description – Credit Cards Rewards Management, Consumer Banking Group (WD78547)

Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you.

Job Purpose

As the largest Card Issuer in Singapore, we are looking for a senior professional who can join us in transforming the credit cards’ rewards function into a compelling differentiator, beyond just traditional definitions. The role requires strong leadership, strategic thinking, data analysis & marketing skills and an understanding of the credit card business and reward program mechanics. This is a senior leadership role responsible for shaping and executing the rewards strategy of DBS Credit Cards, the largest Credit Card program in Singapore, through innovative and market leading earn & burn programs. The purpose of the role is to drive customer engagement and loyalty while balancing cost efficiency and profitability. This role blends rewards product management, partnerships, financial delivery and building the right technology platform.

Responsibilities

• Strategy & Product Development: Define and execute the overall strategy for credit card rewards, including the launch of new features, products, and partnerships to enhance the customer value propositions.
• Strong ability to leverage segmentation, customer insights, and personalization.
• Skilled in marketing, loyalty promotions, and ongoing engagement activities.
• Experience in measuring campaign performance and ROI to improve outcomes.
• Cost Management: Manage the rewards program budget, control costs per point, and identify cost optimization initiatives while ensuring the program balances business P&L outcomes & customer engagement.
• Partnership & Merchant Management: Develop and maintain strategic partnerships with merchant partners to create compelling offers; synergize across multiple teams to make compelling propositions.
• Technology Integration: Collaborate with technology and platform teams to implement and improve the credit card rewards system, including both earning and redemption processes.
• Market Analysis & Compliance: Conduct market analysis to ensure rewards offers are competitive and comply with relevant industry regulations and internal control standards.
• Team Leadership: Lead and coach a team responsible for managing the product lifecycle, including program setup, reward redemption, and day-to-day operations.
• Performance Monitoring: Monitor the performance of the rewards program, analyze key metrics, and report on results to senior management, ensuring goals are met and providing insights for future improvements.

Requirements

• Credit Card & Rewards Expertise: 10 to 15 years of in-depth understanding of the credit card business, schemes, regulations, and the mechanics of rewards programs, including cost and profitability management.
• Leadership & Management: Proven ability to lead and motivate a team, manage cross-functional stakeholders, and drive results.
• Strategic & Analytical Skills: Strong business acumen and analytical skills to gather complex information, make sound decisions, and develop strategic plans.
• Communication: Excellent verbal and written communication skills to present clear, insightful information to various audiences.
• Strong Marketing Aptitude: Work with marketing teams to deliver impactful and targeted communications to drive all assets within the program.
• Experience: Significant experience in the credit card industry, ideally with a focus on product management, rewards, and partnership management.

Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.