China Market Growth Executive – Sales & Marketing

RESORTS WORLD AT SENTOSA PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading hospitality company in Singapore is seeking a marketing professional specialized in the China market. This role involves developing targeted marketing strategies across various Chinese online travel platforms and cultural tourism channels. Key responsibilities include managing collaborations with OTAs, executing marketing events, and creating engaging content for Chinese social media. The ideal candidate will have a Bachelor's degree, relevant experience in the hotel industry, and be fluent in both English and Chinese, along with strong digital marketing skills.

Qualifications

• Minimum Bachelor’s degree in related fields.
• Relevant internship or work experience in hotel industry.
• Prior experience with China market, specifically in OTA, cultural tourism, or e-commerce sectors.

Responsibilities

• Develop and implement marketing plans for the China market focusing on online platforms.
• Collaborate with Chinese OTAs and influencers for promotional campaigns.
• Manage execution of marketing events targeting the China market.
• Conduct user behavior analysis and market research for segmentation strategies.
• Oversee digital content creation for Chinese social media platforms.
• Coordinate communication between China and Singapore teams.
• Contribute to development of industry standards for China market operations.

Skills

Proficiency in English

Proficiency in Chinese

Digital marketing skills

Data analysis skills

Event execution experience

Stakeholder coordination

Education

Bachelor’s degree in related fields

Tools

SPSS

Canva

Figma

Job description

A leading hospitality company in Singapore is seeking a marketing professional specialized in the China market. This role involves developing targeted marketing strategies across various Chinese online travel platforms and cultural tourism channels. Key responsibilities include managing collaborations with OTAs, executing marketing events, and creating engaging content for Chinese social media. The ideal candidate will have a Bachelor's degree, relevant experience in the hotel industry, and be fluent in both English and Chinese, along with strong digital marketing skills.