Chief Marketing Officer, North Asia — Brand & Growth Leader

KFC ASIA DATA & ANALYTICS PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

A multinational quick service restaurant company seeks a Chief Marketing Officer to lead brand and marketing efforts across North Asia. This senior role involves developing marketing strategies, overseeing brand campaigns, and enhancing digital marketing efforts. The ideal candidate has over 10 years of experience in marketing leadership within QSR or retail, with strong project management and influencing skills. This position is based in Singapore with travel required to partner markets.

Benefits

Flexible working environment

Great benefits

Supportive colleagues

Qualifications

• 10+ years of progressive marketing leadership experience in QSR, FMCG, or retail.
• Proven success in brand building and digital/e-commerce growth.
• Experience working within franchise or partner-led business models.

Responsibilities

• Define and steward the long-term brand vision for KFC across North Asia.
• Develop marketing activations that deliver immediate sales impact.
• Champion e-commerce as a central engine of business growth.
• Act as the primary brand and marketing liaison with franchise partners.
• Lead and develop a high-performing marketing team.

Skills

Marketing leadership

Brand building

Sales-driving activations

Digital marketing

Data analytics

Project management

Influencing skills

Cultural understanding of North Asia

Fluency in English

Fluency in Mandarin/Japanese/Korean

Education

Bachelor’s degree in marketing, Advertising or Business

MBA

Job description

A multinational quick service restaurant company seeks a Chief Marketing Officer to lead brand and marketing efforts across North Asia. This senior role involves developing marketing strategies, overseeing brand campaigns, and enhancing digital marketing efforts. The ideal candidate has over 10 years of experience in marketing leadership within QSR or retail, with strong project management and influencing skills. This position is based in Singapore with travel required to partner markets.