Chief Marketing Officer

HONEST LOVE PRIVATE LIMITED; Singapore; On-site; SGD 150,000 - 200,000; Full time

Job summary

A growing startup in Singapore is seeking a Chief Marketing Officer to lead its marketing strategy and drive user growth. This role requires a hands-on approach in developing effective marketing campaigns, nurturing brand voice, and managing performance metrics. You will have direct access to the founder, fostering a collaborative environment that prioritizes building rather than maintaining. Candidates should demonstrate experience in user growth and a blend of performance marketing knowledge with storytelling capabilities. A competitive salary package with equity options is available.

Benefits

Direct access to the founder

Competitive salary with equity

Long-term incentives

Ownership of marketing strategies

Qualifications

• Proven experience in growing users or brands in any setting.
• Comfortable working with uncertain circumstances.
• Ability to blend intuition with data-driven insights.

Responsibilities

• Develop and execute strategies to grow user base.
• Run paid advertisements and test various channels for effectiveness.
• Shape the brand's voice and overall market positioning.
• Build organic traction through content and community engagement.
• Analyze performance metrics to inform quick decisions.
• Assist in hiring or managing marketing teams as necessary.

Skills

Performance marketing

Storytelling

Data analysis

User growth

Uncertainty management

Job description

The Role

We’re looking for a Chief Marketing Officer who can own growth end-to-end. Strategy matters, but execution matters more. You’ll be deciding what to try, what to kill, and what to double down on.

You’ll work directly with the founder and have real influence on where the company goes.

What You’ll Be Doing

• Figure out how we actually grow users (and then do it)

• Run paid ads, test channels, optimise funnels

• Shape the brand voice, tone, and positioning

• Build organic traction (content, partnerships, communities, PR)

• Look at numbers, spot patterns, and move fast

• Help hire or manage marketing help when needed

• Prepare us to scale beyond Singapore

What We’re Looking For

• Someone who has grown users or brands before (startup or not)

• Comfortable with uncertainty and imperfect information

• Knows both performance marketing and storytelling

• Data-aware, but not allergic to intuition

• Doesn’t wait to be told what to do

• Bonus: experience with apps, marketplaces, or consumer products

What You Get

• Clear ownership of marketing and growth

• Direct access to the founder, no layers

• Competitive salary for the stage we’re at, with equity

• Long-term incentives aligned with company success

• The chance to build something meaningful, not just optimise ads

Why This Role

This is not a “maintain the machine” job.
This is a build the machine job.

If you’ve been waiting for the right startup to go all in on, this might be it.