Business Development Manager Asia Pacific

Panduit; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading technology company is seeking a strategic Business Development Manager based in Singapore. This role focuses on shaping market strategy, conducting market research, and executing successful go-to-market initiatives. Ideal candidates will have a Bachelor’s degree and at least 5 years of experience. Strong communication skills and fluency in English are essential. The position offers opportunities for collaboration and growth within the team.

Qualifications

• Minimum 5 years’ experience in a relevant field.
• Knowledge of Enterprise and Data Center Infrastructure design concepts preferred.
• Experience in market execution and promotional campaigns.

Responsibilities

• Analyze customer personas and market segments.
• Support segmentation strategies with data-driven insights.
• Execute launch plans and collaborate on promotional campaigns.
• Measure effectiveness of go-to-market efforts.

Skills

Fluent English

Communication skills

Market analysis

Strategy formulation

Education

Bachelor of Science in Electrical Engineering, Business Administration, Finance or Marketing

Job description

At Panduit, we don’t just offer a job – we offer a career where your contributions directly impact our customers, the environment and our company’s success. You’ll have the opportunity to grow, innovate, and be a part of an inclusive team that celebrates both individual and collective achievements. If you’re ready to elevate your career and help us deliver exceptional experiences to our customers, apply today and make your mark with Panduit!

The Business Development Manager influences and supports the short and long-term global go‑to‑market growth strategy for a Business Unit target market(s). Collaborates with internal and external stakeholders to support target market value proposition(s) development. Develops business plans and offering launch plans. Tracks progress and recommends changes in go to market strategic objectives based on execution metrics.

Business Development Manager, Enterprise (Asia Pacific)

Based in Singapore

Reporting into Director, Business Development

We’re seeking a strategic and results‑driven Business Development Manager to lead global go-to-market initiatives for our Enterprise Business Unit’s target market. This role is pivotal in shaping market strategy, developing compelling value propositions, and enabling successful offering launches. You’ll collaborate across functions and with external partners to drive growth and innovation.

Responsibilities

Market Research & Value Understanding

• Analyze customer personas (End Users, SIs, Contractors, Distributors) and market segments.
• Conduct voice‑of‑customer research and competitive analysis.
• Provide actionable insights to inform strategy.

Strategy Formulation

• Support segmentation strategies with data-driven insights.
• Identify product/service gaps and advocate for solutions.
• Contribute to value proposition development.

Marketing Strategy & Value Design

• Own and evangelize the value proposition across stakeholders.
• Develop enablement tools (messaging, content, collateral).
• Position offerings based on market/regional dynamics.

Go‑to‑Market Execution

• Execute launch plans and collaborate on promotional campaigns.
• Support channel partners with tailored messaging and tools.
• Optimize channel mix and explore new routes to market.

Offering Lifecycle Management

• Align strategy across Sales, Product, Engineering, Marketing, and more.
• Measure effectiveness of go‑to‑market efforts.
• Resolve market execution challenges and underperformance.

Requirements

• Bachelor of Science in Electrical Engineering, Business Administration, Finance or Marketing required.
• Minimum 5 years’ experience.
• Must speak fluent English.
• Knowledge and understanding of Enterprise and Data Center Infrastructure design concepts and structure cabling standards preferred.
• Good written and verbal communication skills.
• 25% travel within Asia Pacific region.

Work Shift

Office (Singapore)