Business Development Executive

TSL MARKETING & DISTRIBUTORS (S) PRIVATE LIMITED; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading food distribution company in Singapore is seeking a motivated Business Development Executive to drive sales within the F&B industry. The role requires identifying B2B opportunities, developing relationships with clients, and implementing marketing strategies. Candidates should have a strong background in sales and marketing, particularly within the F&B sector. Fluency in English and Mandarin is essential for liaising with clients. This is a permanent role with a competitive salary package.

Qualifications

• Good command of English and Mandarin.
• Willingness to travel as required.
• 2 years of relevant sales experience, preferably in markets related to F&B.

Responsibilities

• Identify and prospect potential B2B clients within the F&B sector.
• Develop and implement sales and marketing strategies.
• Conduct product demonstrations at potential customers' locations.

Skills

B2B sales experience

Relationship building

Social media marketing

Negotiation skills

Education

Diploma or degree in Business, Marketing, or related field

Job description

OFFICIALJOB DESCRIPTION – BUSINESS DEVELOPMENT EXECUTIVE POSITION

We are seeking a motivated and experienced BD Executive with a strong background in B2B within the Food and Beverage (F&B) industry. As a BD Executive, you will be responsible for driving business growth, building strong relationships with clients in the F&B sector, and meeting or exceeding sales targets. Non-F&B industry but with B2B experience will be considered.

Job Description

• Industry/ Organization Type: Food Distribution
• Position Title: BUSINESS DEVELOPMENT EXECUTIVE
• Working Location: Jurong
• Working Hours: 5.5 working days (Mon to Fri 9AM – 6PM and Sat 9AM to 1PM)
• Salary Package: Basic Salary up to $2,400
• Duration: Permanent

Key Responsibilities

HORECA SEGMENT

• Identify and prospect potential B2B clients in the F&B industry, targeting key decision-makers and stakeholders such as local supermarkets, restaurants, cafes, hotels, and food service providers.
• In charge of developing and implementing sales and marketing strategy in assigned territories/sales channel including marketing initiatives, business development opportunities as well as new market entry plan, analysis, budget and timeline.
• Form partnership with popular modern food retailer chains (e.g., supermarkets, convenient stores, grocery stores, BBQ wholesalers & gourmet food distributors, etc.) to distribute our range of pepper and related products. Collaborate with team members to execute marketing strategies and achieve sales targets.
• Partnership with Hotel, Restaurant, and Café/Catering (HORECA) customers (hotels, food service restaurants, cafes, food kiosk chains) to provide B2B solutions and business co-operation for growth.
• Conduct regular product demonstrations & tastings at potential customers’ location.
• Co-develop new product offerings and pricing strategies with the management. Improve brand footprint in Singapore.

E COMMERCE SEGMENT

• Set up social media and search ads (e.g., Facebook, Google, TikTok and 小红书).
• Create exclusive product promotions and bundles during festive seasons to ramp up sales volume.
• Create social media profiles and post engaging content including SEO and SEM.
• Launch targeted social media ads and Google Adwords campaigns.

Job Requirements

• Good command of English and Mandarin (to liaise with Mandarin-speaking associates)
• Willingly to travel as and when required
• Experience in Business Development in FMCG, F&B or Hospitality sector is a bonus.
• A diploma or degree in Business, Marketing, or a related field is preferred with 2 years of relevant sales experience, particularly in food sales to local supermarkets, hotels, restaurants and cafes.