Branded Stores Marketing Lead – IEA Markets

the LEGO Group; Singapore; Hybrid; SGD 80,000 - 100,000; Full time

Job summary

A leading toy manufacturer is seeking a Retail Marketing Lead to enhance the LEGO® brand experience in Singapore. Responsibilities include planning marketing campaigns for LEGO Certified Stores, managing store openings, and collaborating across regional markets. Ideal candidates will have 3+ years of relevant retail marketing experience, strong leadership skills, and the ability to work with cross-functional teams. This role offers competitive benefits including family care leave and a generous colleague discount.

Benefits

Family Care Leave

Insurances

Wellbeing resources

Colleague Discount

Bonus

Hybrid work policy

Qualifications

• Minimum 3+ years of retail marketing or trade marketing experience.
• Proven ability to drive business agendas and build relationships.
• Strong leadership and organizational capabilities.

Responsibilities

• Lead audience-focused campaign planning for LEGO Store.
• Drive new store openings and store refits.
• Collaborate with internal teams and external partners.
• Manage key marketing assets effectively.

Skills

Retail marketing experience

Leadership skills

Organizational skills

Relationship building

Job description

A leading toy manufacturer is seeking a Retail Marketing Lead to enhance the LEGO® brand experience in Singapore. Responsibilities include planning marketing campaigns for LEGO Certified Stores, managing store openings, and collaborating across regional markets. Ideal candidates will have 3+ years of relevant retail marketing experience, strong leadership skills, and the ability to work with cross-functional teams. This role offers competitive benefits including family care leave and a generous colleague discount.