Brand & Marketing Lead, EMBA Chinese Programs

National University of Singapore; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading research university in Singapore seeks a marketing and communications professional to support brand positioning and content development for its EMBA Chinese programme. The role involves managing social media platforms, producing high-quality content in Mandarin, and assisting in recruitment campaigns. Ideal candidates will have strong branding knowledge, social media experience, and excellent communication skills. This position is crucial for enhancing the university's visibility and engagement with prospective applicants.

Qualifications

• Ability to produce polished, high-quality articles efficiently.
• Familiarity with platforms such as WeChat and LinkedIn.
• Good sense of visual aesthetics preferred.

Responsibilities

• Support brand positioning strategy to enhance global visibility.
• Manage official Chinese social media platforms and update content.
• Assist in annual recruitment campaigns and candidate communication.
• Support in planning and execution of branding events.

Skills

Proficiency in writing professional content in Mandarin

Experience in social media operations

Basic skills in photo and short-form video shooting/editing

Strong understanding of branding

Excellent communication and coordination skills

Job description

A leading research university in Singapore seeks a marketing and communications professional to support brand positioning and content development for its EMBA Chinese programme. The role involves managing social media platforms, producing high-quality content in Mandarin, and assisting in recruitment campaigns. Ideal candidates will have strong branding knowledge, social media experience, and excellent communication skills. This position is crucial for enhancing the university's visibility and engagement with prospective applicants.