Brand, Marketing Executive - (Cards / Banking)

TANGSPAC CONSULTING PTE LTD; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A prominent consulting firm in Singapore is seeking a Marketing Executive to develop and execute marketing strategies for driving card spend and customer engagement. The ideal candidate will have 2-4 years of marketing experience, particularly in banking or financial services, and strong project management skills. This role emphasizes data-driven marketing performance analysis and collaboration with cross-functional teams.

Qualifications

• 2-4 years of relevant experience in marketing, preferably in cards, banking, or financial services.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Excellent communication and problem-solving skills.

Responsibilities

• Develop clear positioning that differentiates product offerings.
• Execute go-to-market plans to drive card spend and activation.
• Track and analyse campaign performance to optimise marketing effectiveness.

Skills

Campaign strategy development

Content creation

Data analysis

Project management

Stakeholder management

Education

Bachelor’s degree in Marketing or related field

Tools

GenAI

ChatGPT

Canva

Job description

Overview

Role: Marketing Executive

Duration: 12 months initial contract

Location: Central, SG

Responsibilities

• Campaign Strategy & Execution
  • Develop clear and compelling positioning that differentiates our offerings in the market
  • Execute comprehensive go-to-market plans with a clear strategy and approach to drive card spend, activation, retention, and overall portfolio growth.
  • Create and manage targeted value propositions and messaging based on customer segmentation, behavioural insights, and lifecycle stage.
  • Collaborate effectively with cross-functional teams—including card partnerships, portfolio management, product, business analytics, cognitive banking, in-house creative, and performance marketing teams, as well as external agencies—to ensure marketing initiatives align with business goals, brand strategy, and customer needs.
  • Support the tracking and management of advertising and promotion (A&P) budgets.
• Content Creation & Amplification
  • Proficient in leveraging creative tools such as GenAI, ChatGPT, and Canva to support the production of engaging marketing content, including EDMs, in-app messages, social media posts, and website pages that promote card usage and portfolio growth.
  • Support A/B testing and campaign optimisation to enhance creative effectiveness, increase awareness, and improve card spend and retention.
  • Ensure brand consistency and alignment with client\'s overall marketing and communications strategy across owned and paid media channels.
• Data-Driven Marketing & Performance Analysis
  • Track and analyse campaign performance with a focus on key KPIs to optimise marketing effectiveness and ROI.
  • Collaborate with business analytics and performance marketing teams to derive insights that inform ongoing optimisation and future campaign planning.
  • Prepare reports and presentations to communicate marketing performance and customer insights to internal stakeholders, ensuring data-driven decisions that align with business objectives.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 2- 4 years of relevant experience in marketing, preferably in cards, banking, or financial services.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Proficient in leveraging customer insights and analytics to inform marketing strategy.
• Excellent communication, stakeholder management, and problem-solving skills.
• Passionate about delivering customer value and enhancing the brand experience.

Interested Candidates - Apply here or share your CV to [e-mail] | EA License: R24121283