Brand & Content Lead: Strategy, Storytelling & Campaigns

IFS CAPITAL LIMITED; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A prominent financial services company based in Singapore seeks a Brand & Content Manager / Senior Manager to oversee brand storytelling and content creation. The ideal candidate will have 5–8 years of relevant experience and a strong background in managing campaigns, public relations, and cross-functional collaboration. This role involves defining brand positioning, creating diverse content, and supporting media engagement to enhance visibility. Strong writing and strategic communication skills are essential for success in this dynamic environment.

Qualifications

• 5–8 years of experience in brand, content, marketing, or public relations.
• Strong strategic thinker with experience in brand storytelling.
• Exceptional writing and storytelling skills.

Responsibilities

• Lead strategic storytelling and brand building.
• Create long-form content like whitepapers and articles.
• Support public relations strategy and manage media interactions.

Skills

Brand storytelling

Campaign management

Content creation

Public relations

Cross-functional collaboration

Job description

A prominent financial services company based in Singapore seeks a Brand & Content Manager / Senior Manager to oversee brand storytelling and content creation. The ideal candidate will have 5–8 years of relevant experience and a strong background in managing campaigns, public relations, and cross-functional collaboration. This role involves defining brand positioning, creating diverse content, and supporting media engagement to enhance visibility. Strong writing and strategic communication skills are essential for success in this dynamic environment.