BRAND AMBASSADOR

IWAN BEAUTY & IMAGE CONSULTANCY PTE. LTD.; Singapore; On-site; SGD 40,000 - 70,000; Full time

Job summary

A beauty and image consultancy company in Singapore is seeking a marketing professional to implement brand initiatives and manage integrated marketing campaigns. The role involves collaborating with agencies, overseeing brand activations, and analyzing campaign effectiveness to drive continuous improvement. Candidates should have experience in marketing strategies and project management.

Responsibilities

• Implement brand marketing initiatives aligned with overall business plans and brand strategies.
• Lead the execution of approved brand activities, working closely with internal stakeholders and external agencies.
• Collaborate with agencies to develop POSM, communication materials, and brand imagery.
• Assist in the development of integrated marketing plans for new product launches, re-launches, and other brand initiatives.
• Track and evaluate campaign effectiveness, extracting learnings and insights for future improvements.

Job description

• Implement brand marketing initiatives aligned with overall business plans and brand strategies.
• Develop and execute integrated marketing campaigns (ATL & BTL) to enhance brand visibility across all touchpoints.
• Contribute to the development of annual marketing and business plans, providing insights and strategic inputs.

Campaign & Activation Execution

• Lead the execution of approved brand activities, working closely with internal stakeholders and external agencies.
• Coordinate with media and creative agencies for the rollout of marketing campaigns and brand activations.
• Oversee sampling programs across key touchpoints (in-store, on-ground, hospitals, clinics), including development of tools and materials.

Agency & Material Management

• Collaborate with agencies to develop POSM, communication materials, and brand imagery.
• Source and negotiate quotations for production and manage delivery logistics.

Project Support & Cross-Functional Collaboration

• Assist in the development of integrated marketing plans for new product launches, re-launches, and other brand initiatives.
• Engage cross-functionally with Sales, Operations, Supply Chain, Innovation, and Finance to ensure seamless execution of BTL activities.

Monitoring & Analysis

• Track and evaluate campaign effectiveness, extracting learnings and insights for future improvements.
• Conduct competitor analysis across pricing, product launches, media, and promotional strategies.
• Monitor A&P (Advertising & Promotion) spending, ensuring adherence to allocated budgets with correct financial coding (IO/GL).
• Analyze internal sales trends and update monthly performance reports.