Brand Activation Lead (Sports Brand)

adidas; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading sports brand is looking for an experienced marketing professional in Singapore. This role requires driving brand equity and achieving financial goals while managing local marketing strategies and cross-functional teams. Candidates must have at least 8 years of experience in marketing or sales and a degree in a related field. Strong leadership and strategic thinking skills are essential. The position supports diversity and inclusiveness in the workplace.

Qualifications

• Minimum 8 years of marketing or sales experience in the sporting goods or consumer goods industry.
• Experience in trade marketing, brand communications, media planning, or visual merchandising.
• Excellent oral and written communication skills in English and local languages.

Responsibilities

• Drive brand equity scores and manage local brand P/L.
• Execute marketing communication processes and campaigns.
• Develop and nurture an effective and performance-driven team.

Skills

Strategic thinking

Leadership and coaching

Interpersonal and communication skills

Project management

Market analysis

Education

Master's or Degree in Marketing or Business Administration

Job description

A leading sports brand is looking for an experienced marketing professional in Singapore. This role requires driving brand equity and achieving financial goals while managing local marketing strategies and cross-functional teams. Candidates must have at least 8 years of experience in marketing or sales and a degree in a related field. Strong leadership and strategic thinking skills are essential. The position supports diversity and inclusiveness in the workplace.