AVP/VP, Brand and Marketing Communications

Maybank; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

A leading financial institution in Singapore seeks a Vice President for Brand & Marketing Communications. The role involves driving brand strategy, managing integrated marketing campaigns, and ensuring alignment with business goals. Candidates should have a strong background in data-driven marketing and experience in financial institutions. The position requires exceptional leadership skills and project management capabilities to enhance customer engagement and sustainable business growth.

Qualifications

• Proven experience in managing cross-functional teams and campaigns.
• Strong background in digital transformation and marketing project management.
• Experience in financial institutions is highly valued.

Responsibilities

• Drive the annual marketing strategy and brand roadmap.
• Lead execution of marketing campaigns and partnerships.
• Manage marketing budget planning and efficiency.

Skills

Leadership in managing campaigns

Multi-channel communication strategies

Data-driven marketing

Project management

Team development

Job description

The Vice President, Brand & Marketing Communications, is responsible for supporting strategic, operational, and transformation agenda of the Bank, Corporate Office and Marketing Communications Department.

The candidate will play a key role in driving brand strategy, integrated marketing campaigns, sponsorships, martech projects, and budget governance, while shaping a high‑performing, client‑centric marketing organisation aligned with Maybank’s brand promise of Humanising Financial Services.

This role requires a balance of strategic foresight and execution excellence, combining brand storytelling, performance marketing, project governance, and data‑driven insights to build equity, strengthen customer engagement, and enable sustainable business growth.

Qualifications

• Proven leadership in managing campaigns, multi‑channel communication strategies, and cross‑functional stakeholder management.
• Demonstrated success in marketing project management, budget ownership, and process optimisation.
• Strong background in data‑driven marketing, project enablement, and digital transformation initiatives.
• Experience in financial institutions and digital ventures is highly valued.
• Prior experience in leading, mentoring, and developing teams in a fast‑paced, matrix environment is essential.

A. Strategic Planning

• Be a driving force for the operationalizing of strategic planning and strategic projects.
• Drive annual marketing strategy, brand roadmap, and forward campaign planning.
• Align marketing priorities with business goals, client insights, and regulatory expectations.
• Oversee marketing budget planning, tracking, and spend efficiency.
• Explore digital innovations to capitalize on platform algorithms and cohort marketing strategies.

B. Brand & Campaign Management

• Lead end‑to‑end execution of Singapore wealth and digital campaigns and partnerships.
• Enable business strategy and work closely with Group Wealth Management squad in integrated marketing initiatives across ATL, digital, social, and experiential platforms.
• Guide agency partners and internal teams to deliver creative excellence.
• Ensure consistent tone of voice and brand governance.

C. Marketing Operations, Martech & Data Enablement

• Lead martech and marketing automation projects that enhance targeting, personalisation, and measurement.
• Partner with Digital Banking, IT, and Data teams to integrate platforms and enable campaign analytics.
• Develop dashboards and reporting mechanisms for campaign performance and budget visibility.
• Build future proofing capabilities such as generative AI optimisation and AI injection through Martech.
• Institutionalise agile ways of working (sprints, retrospectives, stand‑ups).

D. Team & Organisational Development

• Drive organisational transformation initiatives that enhance efficiency, collaboration, and innovation.
• Champion Maybank’s core values.
• Promote a culture of continuous learning and empowerment.

E. Stakeholder & Partnership Management

• Build strong relationships with business heads, compliance, finance, and regional marketing counterparts.
• Manage agency and vendor partnerships for creative, media, and research functions.
• Serve as liaison for sponsorship partners and regulatory communications as needed.