Associate Specialist / Specialist Content Marketing

Porsche Asia Pacific Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading automotive company in Singapore is seeking a talented content marketing specialist to develop and execute brand content strategies across digital and traditional platforms. The ideal candidate will have a strong background in marketing, a passion for storytelling, and a deep understanding of luxury consumer behavior. With a minimum of three years’ experience in content marketing, you will collaborate with internal teams to optimize Porsche's communication and ensure brand consistency across all touchpoints.

Qualifications

• Minimum 3 years of experience in content marketing.
• Proven ability to execute content strategies across channels.
• Excellent written and verbal communication skills in English.

Responsibilities

• Develop and execute content strategies for brand identity.
• Create and manage high-quality content for various platforms.
• Monitor and optimize content performance through analytics.

Skills

Content strategy development

Social media management

Content creation

Communication skills

Analytics and SEO

Education

Bachelor's or Master's degree in Marketing or related field

Job description

Porsche Asia Pacific Pte Ltd commenced operations on October 1st, 2001 and was founded to give Porsche closer ties with Asia Pacific markets that are becoming increasingly important. Porsche Asia Pacific supports the operation of importers and dealers in 13 countries: Brunei, Cambodia, French Polynesia, Indonesia, Malaysia, Mongolia, New Caledonia, New Zealand, the Philippines, Singapore, Sri Lanka, Thailand and Vietnam.

Responsibilities

• Develop and execute content strategies that reinforce Porsche's brand identity across both digital and traditional channels in the Asia Pacific region
• Create and manage high-quality content for diverse platforms - digital (web, social media, email) and traditional (print, POS materials, brochures) - maintaining consistent messaging and ensuring alignment with global brand guidelines and tone of voice
• Oversee regional social media presence while also supporting earned media efforts including media and key opinion leader relations, press releases, event coverage and reporting
• Collaborate with internal teams and regional importers to support local marketing initiatives, providing guidance on content best practices and ensuring brand consistency
• Monitor and optimize content performance through analytics, reporting, and continuous improvement to maximize reach and impact
• Stay informed on industry trends in both digital engagement and traditional marketing, including Public Relations best practices, to innovate Porsche's communication approach

Requirements

• Bachelor's or Master's degree in Marketing, Communications, Digital Media, or a related field
• Minimum 3 years of experience in content marketing, ideally within the automotive, luxury, or lifestyle sectors
• Proven ability to develop and execute content strategies across multiple channels (digital and traditional)
• Exceptional storytelling skills with an eye for brand tone and modern luxury positioning, and a genuine enthusiasm for the Porsche brand with a deep understanding of luxury consumer behavior and expectations
• Excellent written and verbal communication skills in English; proficiency in additional Asian languages is an advantage
• Familiarity with content performance metrics, analytics tools, and SEO principles